| Publisher: | Willey |
| Genres: | CRM |
| Authors: | Bligh, P., Turk, D. |
| Binding: | Hardcover |
| ISBN10: | 0471483044 |
| Physical Form: | Book |
| Size: | Medium |
| Type: | Digital |
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
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