{"id":24558,"date":"2025-06-01T13:20:38","date_gmt":"2025-06-01T10:20:38","guid":{"rendered":"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/?p=24558"},"modified":"2025-06-01T17:08:27","modified_gmt":"2025-06-01T14:08:27","slug":"%ce%bf%ce%b9-%ce%b5%cf%80%ce%b9%cf%80%cf%84%cf%8e%cf%83%ce%b5%ce%b9%cf%82-%cf%84%ce%bf%cf%85-%cf%84%ce%bf%cf%85%cf%81%ce%b9%cf%83%cf%84%ce%b9%ce%ba%ce%bf%cf%8d-live-streaming-%cf%83%cf%84%ce%b7%ce%bd","status":"publish","type":"post","link":"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/%ce%bf%ce%b9-%ce%b5%cf%80%ce%b9%cf%80%cf%84%cf%8e%cf%83%ce%b5%ce%b9%cf%82-%cf%84%ce%bf%cf%85-%cf%84%ce%bf%cf%85%cf%81%ce%b9%cf%83%cf%84%ce%b9%ce%ba%ce%bf%cf%8d-live-streaming-%cf%83%cf%84%ce%b7%ce%bd\/","title":{"rendered":"\u039f\u03b9 \u03b5\u03c0\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd live streaming \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>\u0391. \u039f \u03c4\u03af\u03c4\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5<\/strong><\/p>\n<p style=\"font-weight: 400;\">The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust<\/p>\n<p style=\"font-weight: 400;\"><strong>\u0392. \u0395\u03bd\u03b5\u03c1\u03b3\u03cc\u03c2 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03c2<\/strong><\/p>\n<p style=\"font-weight: 400;\">https:\/\/www.frontiersin.org\/articles\/10.3389\/fpsyg.2022.995129\/full<\/p>\n<p style=\"font-weight: 400;\"><strong>\u0393. CiteScore \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03b9 \u03bb\u03ad\u03be\u03b7-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>\u03a0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03cc: Frontiers in Psychology<\/li>\n<li>CiteScore (Scopus 2023): 5.9<\/li>\n<li>\u039b\u03ad\u03be\u03b7-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af: <strong>tourism<\/strong><strong>,<\/strong><strong> e-commerce<\/strong><strong>, tourism market, tourism industry<\/strong><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>\u0394. \u0391\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1 \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><strong> \u03a4\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03c4\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5 live streaming \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03bc\u03ad\u03b1 (\u03b4\u03b9\u03b1\u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c8\u03c5\u03c7\u03b1\u03b3\u03c9\u03b3\u03af\u03b1) \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd, \u03bc\u03ad\u03c3\u03c9 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ce\u03bd \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ce\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ce\u03bd (flow) \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf S-O-R.<\/p>\n<ol start=\"2\">\n<li style=\"font-weight: 400;\"><strong> \u039c\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf (Likert 5 \u03c3\u03b7\u03bc\u03b5\u03af\u03c9\u03bd) \u03c3\u03b5 \u03b4\u03b5\u03af\u03b3\u03bc\u03b1 357 \u03b1\u03c4\u03cc\u03bc\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b5\u03af\u03c7\u03b1\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd live streaming. \u0397 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03ad\u03b3\u03b9\u03bd\u03b5 \u03bc\u03b5 \u03b4\u03bf\u03bc\u03b9\u03ba\u03cc \u03b5\u03be\u03b9\u03c3\u03c9\u03c4\u03b9\u03ba\u03cc \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf (SEM).<\/p>\n<ol start=\"3\">\n<li style=\"font-weight: 400;\"><strong> \u03a4\u03b1 \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03c4\u03b5\u03b9 (\u03b5\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2)<\/strong><\/li>\n<\/ol>\n<ul style=\"font-weight: 400;\">\n<li>\u039c\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03c4\u03b5 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03b5\u03c4\u03b5 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac \u03c3\u03c4\u03bf live streaming;<\/li>\n<li>\u039f\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03ae\u03c4\u03b1\u03bd \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2;<\/li>\n<li>\u03a3\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c3\u03ba\u03ad\u03b4\u03b1\u03c3\u03b5 \u03b7 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7;<\/li>\n<li>\u0395\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03b8\u03ae\u03ba\u03b1\u03c4\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03ae;<\/li>\n<li>\u03a3\u03ba\u03bf\u03c0\u03b5\u03cd\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03c4\u03b5;<\/li>\n<\/ul>\n<ol start=\"4\">\n<li style=\"font-weight: 400;\"><strong> \u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1<\/strong><\/li>\n<\/ol>\n<ul style=\"font-weight: 400;\">\n<li>\u0394\u03b9\u03b1\u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1: \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/li>\n<li>\u03a8\u03c5\u03c7\u03b1\u03b3\u03c9\u03b3\u03af\u03b1: \u03b4\u03b5\u03bd \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/li>\n<li>Flow experience \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7: \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03bf\u03af \u03bc\u03b5\u03c3\u03bf\u03bb\u03b1\u03b2\u03b7\u03c4\u03b9\u03ba\u03bf\u03af \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2.<\/li>\n<\/ul>\n<ol start=\"5\">\n<li style=\"font-weight: 400;\"><strong> \u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">\u0397 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03bc\u03ad\u03c3\u03c9:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>\u0394\u03c5\u03bd\u03b1\u03c4\u03ae\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 (\u03ac\u03bc\u03b5\u03c3\u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1).<\/li>\n<li>\u0391\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7\u03c2 (\u03c7\u03c9\u03c1\u03af\u03c2 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03ad\u03c2).<\/li>\n<li>\u03a7\u03c4\u03b9\u03c3\u03af\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2.<\/li>\n<\/ul>\n<ol start=\"6\">\n<li style=\"font-weight: 400;\"><strong> \u0394\u03b9\u03ba\u03ad\u03c2 \u03bc\u03bf\u03c5 \u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 (\u03bc\u03b5 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u0395\u03c5\u03c1\u03ce\u03c0\u03b7)<\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd e-commerce live streaming \u03c3\u03c4\u03b7\u03bd \u039a\u03af\u03bd\u03b1, \u03c0\u03bf\u03c5 \u03ae\u03b4\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf 2021 \u03b5\u03af\u03c7\u03b5 464 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2, \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03bb\u03cc\u03b3\u03c9 \u03c4\u03b7\u03c2 \u03c1\u03b1\u03b3\u03b4\u03b1\u03af\u03b1\u03c2 \u03c8\u03b7\u03c6\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd COVID-19. \u03a4\u03bf 2022-2023, \u03b7 \u039a\u03af\u03bd\u03b1 \u03ad\u03b3\u03b9\u03bd\u03b5 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u03c2 \u03c0\u03c1\u03c9\u03c4\u03bf\u03c0\u03cc\u03c1\u03bf\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 live streaming \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03bc\u03b5 e-commerce \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 Ctrip, Tuniu \u03ba.\u03bb\u03c0.<\/p>\n<p style=\"font-weight: 400;\">\u03a3\u03c4\u03b7\u03bd \u0395\u03c5\u03c1\u03ce\u03c0\u03b7, \u03cc\u03bc\u03c9\u03c2, \u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03bf 2022-2023 \u03ae\u03c4\u03b1\u03bd \u03c0\u03b9\u03bf \u03b1\u03c1\u03b3\u03ae. \u039f \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03c3\u03c4\u03b7\u03c1\u03b9\u03b6\u03cc\u03c4\u03b1\u03bd \u03c3\u03b5 offline \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2, OTA (Booking, Expedia) \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03cc\u03c7\u03b9 \u03c3\u03b5 live \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<p style=\"font-weight: 400;\">\u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03b4\u03cd\u03bf \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 (2024-2025), \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bc\u03b9\u03b1\u00a0<strong data-start=\"832\" data-end=\"854\">\u03b5\u03ba\u03c1\u03b7\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7<\/strong>\u00a0\u03c4\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd e-commerce live streaming \u03ba\u03b1\u03b9 \u03b5\u03b4\u03ce, \u03b3\u03b9\u03b1 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03bf\u03c5\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2:<\/p>\n<ul>\n<li data-start=\"929\" data-end=\"1218\"><strong>\u0397 Gen Z \u03ba\u03b1\u03b9 \u03bf\u03b9 Millennials \u03c3\u03c4\u03b7\u03bd \u0395\u03c5\u03c1\u03ce\u03c0\u03b7 <\/strong>\u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03be\u03bf\u03b9\u03ba\u03b5\u03af\u03c9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b1 social commerce (TikTok Shop, Instagram Live, YouTube Live), \u03c0\u03bf\u03c5 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1, \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03c1\u03ac\u03ba\u03c4\u03bf\u03c1\u03b5\u03c2 \u03ba\u03b1\u03b9 influencers \u03b3\u03b9\u03b1 live \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03c9\u03bd, \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ce\u03bd, \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03bd.<\/li>\n<li>\u039c\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 TUI, Lastminute.com \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03c5\u03bd <strong>real-time virtual tours \u03bc\u03b5 influencers.<\/strong><\/li>\n<\/ul>\n<ul style=\"font-weight: 400;\">\n<li>\u039f\u03b9 \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03af\u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b5\u03ba\u03c4\u03b9\u03bc\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd <strong>\u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1<\/strong> \u03bb\u03cc\u03b3\u03c9 \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03ce\u03bd \u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03c3\u03bc\u03ce\u03bd (GDPR, Digital Services Act).<\/li>\n<li>\u0391\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c4\u03bf\u03c0\u03b9\u03ba\u03bf\u03cd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf\u03c5 (\u03b3\u03bb\u03ce\u03c3\u03c3\u03b1, \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1).<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>\u03a0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2:<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Boutique \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1: \u03bd\u03b1 \u03c0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03bc\u03b5 <strong>live \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 micro-influencers.<\/strong><\/li>\n<li>\u039c\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b5\u03c2: \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd <strong>live brand series<\/strong> \u03c0.\u03c7. \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b2\u03cc\u03bb\u03c4\u03b1 \u03c3\u03c4\u03bf resort, live Q&amp;A \u03bc\u03b5 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 concierge.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0391. \u039f \u03c4\u03af\u03c4\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5 The effects of tourism e-commerce live streaming features on consumer.. \u0394\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1..<\/p>\n","protected":false},"author":744,"featured_media":24564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"class_list":["post-24558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-epistimi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.0.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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