{"id":24523,"date":"2025-05-31T22:59:11","date_gmt":"2025-05-31T19:59:11","guid":{"rendered":"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/?p=24523"},"modified":"2025-06-01T01:03:07","modified_gmt":"2025-05-31T22:03:07","slug":"%cf%80%ce%b1%cf%81%ce%ac%ce%b3%ce%bf%ce%bd%cf%84%ce%b5%cf%82-%cf%80%ce%bf%cf%85-%ce%b5%cf%80%ce%b7%cf%81%ce%b5%ce%ac%ce%b6%ce%bf%cf%85%ce%bd-%cf%84%ce%b7%ce%bd-%ce%b5%ce%bc%cf%80%ce%b5%ce%b9%cf%81","status":"publish","type":"post","link":"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/%cf%80%ce%b1%cf%81%ce%ac%ce%b3%ce%bf%ce%bd%cf%84%ce%b5%cf%82-%cf%80%ce%bf%cf%85-%ce%b5%cf%80%ce%b7%cf%81%ce%b5%ce%ac%ce%b6%ce%bf%cf%85%ce%bd-%cf%84%ce%b7%ce%bd-%ce%b5%ce%bc%cf%80%ce%b5%ce%b9%cf%81\/","title":{"rendered":"\u03a0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ce\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1-\u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf\u03bd \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc"},"content":{"rendered":"<p data-start=\"195\" data-end=\"219\"><span style=\"color: #000000;\"><span style=\"color: #003366;\"><strong>\u03a3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03c2 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5: <\/strong><\/span><\/span><a class=\"\" href=\"https:\/\/www.scopus.com\/record\/display.uri?eid=2-s2.0-85086028687&amp;origin=resultslist&amp;sort=plf-f&amp;src=s&amp;sot=b&amp;sdt=b&amp;s=TITLE-ABS-KEY%28Indicators+of+Website+Features+in+the+User+Experience%29&amp;sessionSearchId=403d9e3c01fe0f9a01a1c9e0c34d5b44&amp;relpos=17\" target=\"_new\" rel=\"noopener\" data-start=\"558\" data-end=\"904\">Indicators of website features in the user experience of e-tourism search and metasearch engines<\/a><\/p>\n<p data-start=\"195\" data-end=\"219\"><span style=\"color: #003366;\"><strong data-start=\"479\" data-end=\"503\">CiteScore \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03bf\u03cd<\/strong><\/span>: 9.5<br data-start=\"508\" data-end=\"511\" \/><em data-start=\"511\" data-end=\"576\">Journal of Theoretical and Applied Electronic Commerce Research<\/em><\/p>\n<p data-start=\"578\" data-end=\"617\"><span style=\"color: #003366;\"><strong data-start=\"578\" data-end=\"596\">\u039b\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac<\/strong>:<\/span> e-commerce, tourism<\/p>\n<hr data-start=\"1608\" data-end=\"1611\" \/>\n<h2 data-start=\"481\" data-end=\"518\"><span style=\"color: #003366;\">\u03941. \u03a3\u03ba\u03bf\u03c0\u03cc\u03c2 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5<\/span><\/h2>\n<p data-start=\"520\" data-end=\"709\">\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b4\u03b9\u03b5\u03c1\u03b5\u03c5\u03bd\u03ac \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 (<strong data-start=\"641\" data-end=\"654\">e-tourism<\/strong>), \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03c4\u03b9\u03c2 <strong data-start=\"669\" data-end=\"708\">\u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1-\u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2<\/strong>.<\/p>\n<p data-start=\"711\" data-end=\"750\"><strong>\u0392\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9:<\/strong><\/p>\n<ul data-start=\"751\" data-end=\"885\">\n<li data-start=\"751\" data-end=\"780\">\n<p data-start=\"753\" data-end=\"780\"><strong data-start=\"753\" data-end=\"780\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2<\/strong><\/p>\n<\/li>\n<li data-start=\"781\" data-end=\"811\">\n<p data-start=\"783\" data-end=\"811\"><strong data-start=\"783\" data-end=\"811\">\u03a7\u03c1\u03b7\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 (usability)<\/strong><\/p>\n<\/li>\n<li data-start=\"812\" data-end=\"849\">\n<p data-start=\"814\" data-end=\"849\"><strong data-start=\"814\" data-end=\"849\">\u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 (functionality)<\/strong><\/p>\n<\/li>\n<li data-start=\"850\" data-end=\"885\">\n<p data-start=\"852\" data-end=\"885\"><strong data-start=\"852\" data-end=\"885\">\u0395\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 (branding)<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"887\" data-end=\"1018\">\u0397 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03b5\u03c0\u03b9\u03b4\u03b9\u03ce\u03ba\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03bd\u03b5\u03b9 \u03c4\u03cc\u03c3\u03bf<strong> \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac<\/strong> \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 <strong>\u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac<\/strong> \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u038c\u03c0\u03c9\u03c2 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b5\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 (\u03b2\u03bb. \u03a0\u03af\u03bd\u03b1\u03ba\u03b1 1), \u03bf\u03b9 \u03b5\u03bd \u03bb\u03cc\u03b3\u03c9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd.<\/p>\n<hr data-start=\"1608\" data-end=\"1611\" \/>\n<h2 data-start=\"1163\" data-end=\"1197\"><span style=\"color: #003366;\">\u03942. \u039c\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2<\/span><\/h2>\n<p data-start=\"1199\" data-end=\"1286\">\u0397 \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 <strong data-start=\"1243\" data-end=\"1268\">\u03bc\u03b9\u03ba\u03c4\u03ae (mixed methods)<\/strong>, \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2:<\/p>\n<p data-start=\"1288\" data-end=\"1342\"><strong>\u03a0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2 (\u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae\/\u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7)<\/strong><\/p>\n<ul data-start=\"1343\" data-end=\"1547\">\n<li data-start=\"1343\" data-end=\"1412\">\n<p data-start=\"1345\" data-end=\"1412\">\u0395\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd <strong data-start=\"1357\" data-end=\"1363\">99<\/strong> \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1-\u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2.<\/p>\n<\/li>\n<li data-start=\"1413\" data-end=\"1455\">\n<p data-start=\"1415\" data-end=\"1455\">\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd <strong data-start=\"1432\" data-end=\"1454\">48 \u03cc\u03c1\u03bf\u03b9 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2<\/strong>.<\/p>\n<\/li>\n<li data-start=\"1456\" data-end=\"1547\">\n<p data-start=\"1458\" data-end=\"1547\">\u0397 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03ad\u03b3\u03b9\u03bd\u03b5 \u03bc\u03ad\u03c3\u03c9 <strong data-start=\"1482\" data-end=\"1507\">\u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5<\/strong> \u03bc\u03b5 \u03c7\u03c1\u03ae\u03c3\u03b7 <strong data-start=\"1517\" data-end=\"1546\">\u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1\u03c2 Likert 5 \u03c3\u03b7\u03bc\u03b5\u03af\u03c9\u03bd<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1549\" data-end=\"1599\"><strong>\u03a0\u03bb\u03b5\u03c5\u03c1\u03ac \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 (\u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ba\u03ae\/\u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7)<\/strong><\/p>\n<ul data-start=\"1600\" data-end=\"1691\">\n<li data-start=\"1600\" data-end=\"1691\">\n<p data-start=\"1602\" data-end=\"1691\">\u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc <strong data-start=\"1615\" data-end=\"1633\">\u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf<\/strong> \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc <strong data-start=\"1653\" data-end=\"1670\">2.600 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2<\/strong> \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1693\" data-end=\"1717\"><strong>\u039c\u03ad\u03b8\u03bf\u03b4\u03bf\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2<\/strong><\/p>\n<ul data-start=\"1718\" data-end=\"1885\">\n<li data-start=\"1718\" data-end=\"1772\">\n<p data-start=\"1720\" data-end=\"1772\"><strong data-start=\"1720\" data-end=\"1756\">\u0394\u03b9\u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03bf\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7<\/strong> (\u03b2\u03bb. \u03a0\u03af\u03bd\u03b1\u03ba\u03b1 3).<\/p>\n<\/li>\n<li data-start=\"1773\" data-end=\"1885\">\n<p data-start=\"1775\" data-end=\"1885\"><strong data-start=\"1775\" data-end=\"1809\">\u0393\u03b5\u03bd\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03c0\u03c1\u03bf\u03c3\u03b8\u03b5\u03c4\u03b9\u03ba\u03cc \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf<\/strong> (<strong data-start=\"1811\" data-end=\"1847\">Generalized Additive Model \u2013 GAM<\/strong>) \u03b3\u03b9\u03b1 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03c9\u03bd (\u03b2\u03bb. \u03a0\u03af\u03bd\u03b1\u03ba\u03b1 4).<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2143\" data-end=\"2146\" \/>\n<h2 data-start=\"1892\" data-end=\"1923\"><span style=\"color: #003366;\">\u03943. \u0395\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1<\/span><\/h2>\n<p data-start=\"1925\" data-end=\"2016\">\u03a4\u03bf \u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b5\u03c3\u03c3\u03ac\u03c1\u03c9\u03bd \u03b4\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd (\u03b2\u03bb. \u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u00a02):<\/p>\n<ul data-start=\"2018\" data-end=\"2323\">\n<li data-start=\"2018\" data-end=\"2086\">\n<p data-start=\"2020\" data-end=\"2086\"><strong data-start=\"2020\" data-end=\"2035\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/strong>: \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b7 \u03b4\u03bf\u03bc\u03ae, \u03b7 \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03ac\u03b8\u03b7\u03c3\u03b7 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2.<\/p>\n<\/li>\n<li data-start=\"2087\" data-end=\"2171\">\n<p data-start=\"2089\" data-end=\"2171\"><strong data-start=\"2089\" data-end=\"2105\">\u03a7\u03c1\u03b7\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong>: \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b7 \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03bc\u03bd\u03b7\u03bc\u03cc\u03bd\u03b5\u03c5\u03c3\u03b7, \u03b7 \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7.<\/p>\n<\/li>\n<li data-start=\"2172\" data-end=\"2236\">\n<p data-start=\"2174\" data-end=\"2236\"><strong data-start=\"2174\" data-end=\"2193\">\u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong>: \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1, \u03b7 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bf \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2.<\/p>\n<\/li>\n<li data-start=\"2237\" data-end=\"2323\">\n<p data-start=\"2239\" data-end=\"2323\"><strong data-start=\"2239\" data-end=\"2272\">\u0395\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 (Branding)<\/strong>: \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c4\u03b7\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03b1\u03ba\u03ad\u03c4\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2325\" data-end=\"2355\"><strong data-start=\"2329\" data-end=\"2355\">\u0395\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2:<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><em>\u2022 \u0397 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03c0\u03bb\u03bf\u03b7\u03b3\u03b7\u03b8\u03b5\u03af\u03c4\u03b5 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03ac\u03b8\u03b5\u03c4\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2;<\/em><\/p>\n<p style=\"padding-left: 40px;\"><em>\u2022 \u039d\u03b9\u03ce\u03b8\u03b5\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c3\u03b1\u03c2;<\/em><\/p>\n<p style=\"padding-left: 40px;\"><em>\u2022 \u03a0\u03cc\u03c3\u03bf \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2 \u03b1\u03b9\u03c3\u03b8\u03ac\u03bd\u03b5\u03c3\u03c4\u03b5 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7;<\/em><\/p>\n<p style=\"padding-left: 40px;\"><em>\u2022 \u0392\u03c1\u03ae\u03ba\u03b1\u03c4\u03b5 \u03c3\u03b1\u03c6\u03ae \u03c6\u03af\u03bb\u03c4\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd;<\/em><\/p>\n<hr data-start=\"2788\" data-end=\"2791\" \/>\n<h2 data-start=\"2570\" data-end=\"2593\"><span style=\"color: #003366;\">\u03944. \u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1<\/span><\/h2>\n<p data-start=\"2595\" data-end=\"2637\"><strong>\u0391\u03c0\u03cc \u03c4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf GAM <\/strong>(\u03b2\u03bb. \u03a0\u03af\u03bd\u03b1\u03ba\u03b1 4):<\/p>\n<ul data-start=\"2638\" data-end=\"2920\">\n<li data-start=\"2638\" data-end=\"2812\">\n<p data-start=\"2640\" data-end=\"2812\">\u0397 <strong data-start=\"2642\" data-end=\"2663\">\u03c7\u03c1\u03b7\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 (H2)<\/strong> \u03ba\u03b1\u03b9 \u03b7 <strong data-start=\"2670\" data-end=\"2697\">\u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 (H4)<\/strong> \u03ad\u03c7\u03bf\u03c5\u03bd <strong data-start=\"2704\" data-end=\"2748\">\u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7<\/strong> \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 (<strong data-start=\"2771\" data-end=\"2782\">p &lt; 0.1<\/strong> \u03ba\u03b1\u03b9 <strong data-start=\"2787\" data-end=\"2799\">p &lt; 0.05<\/strong> \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1).<\/p>\n<\/li>\n<li data-start=\"2813\" data-end=\"2920\">\n<p data-start=\"2815\" data-end=\"2920\">\u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03c4\u03bf <strong data-start=\"2828\" data-end=\"2848\">\u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf (H1)<\/strong> \u03ba\u03b1\u03b9 \u03b7 <strong data-start=\"2855\" data-end=\"2879\">\u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 (H3)<\/strong> \u03b4\u03b5\u03bd \u03b5\u03af\u03c7\u03b1\u03bd \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2922\" data-end=\"2973\"><strong>\u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03bf\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 <\/strong>(\u03b2\u03bb. \u03a0\u03af\u03bd\u03b1\u03ba\u03b1 3):<\/p>\n<ul data-start=\"2974\" data-end=\"3174\">\n<li data-start=\"2974\" data-end=\"3064\">\n<p data-start=\"2976\" data-end=\"3064\">\u038c\u03bb\u03bf\u03b9 \u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b1\u03bd <strong data-start=\"3007\" data-end=\"3035\">\u03c5\u03c8\u03b7\u03bb\u03ae \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1<\/strong> (<strong data-start=\"3037\" data-end=\"3063\">Cronbach\u2019s Alpha &gt; 0.8<\/strong>).<\/p>\n<\/li>\n<li data-start=\"3065\" data-end=\"3174\">\n<p data-start=\"3067\" data-end=\"3174\"><strong data-start=\"3067\" data-end=\"3101\">\u0395\u03c0\u03b1\u03c1\u03ba\u03ae \u03b5\u03b3\u03ba\u03c5\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong> (<strong data-start=\"3103\" data-end=\"3116\">AVE &gt; 0.5<\/strong>). \u0391\u03c5\u03c4\u03cc \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u2013 \u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03a7\u03c1\u03b7\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u0395\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03a4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u2013 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03b3\u03ba\u03c5\u03c1\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3155\" data-end=\"3158\" \/>\n<h2 data-start=\"3181\" data-end=\"3204\"><span style=\"color: #003366;\">\u03945. \u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1<\/span><\/h2>\n<ul data-start=\"3206\" data-end=\"3504\">\n<li data-start=\"3206\" data-end=\"3343\">\n<p data-start=\"3208\" data-end=\"3343\">\u039f\u03b9 \u03c0\u03b9\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 <strong data-start=\"3286\" data-end=\"3302\">\u03c7\u03c1\u03b7\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong> \u03ba\u03b1\u03b9 \u03b7 <strong data-start=\"3309\" data-end=\"3342\">\u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 (branding)<\/strong>.<\/p>\n<\/li>\n<li data-start=\"3344\" data-end=\"3504\">\n<p data-start=\"3346\" data-end=\"3504\">\u03a4\u03bf <strong data-start=\"3349\" data-end=\"3364\">\u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/strong> \u03ba\u03b1\u03b9 \u03b7 <strong data-start=\"3371\" data-end=\"3390\">\u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong> \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 <strong>\u03b1\u03c5\u03c4\u03bf\u03bd\u03cc\u03b7\u03c4\u03b1 <\/strong>\u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2: \u0397 \u03b1\u03c0\u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03b5\u03af \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3506\" data-end=\"3540\"><strong>\u03a0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b5\u03bc\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2:<\/strong><\/p>\n<ul data-start=\"3541\" data-end=\"3726\">\n<li data-start=\"3541\" data-end=\"3592\">\n<p data-start=\"3543\" data-end=\"3592\">\u0395\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 <strong data-start=\"3552\" data-end=\"3572\">\u03b4\u03b9\u03b1\u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/strong> (\u03c0.\u03c7. real-time \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7)<\/p>\n<\/li>\n<li data-start=\"3593\" data-end=\"3624\">\n<p data-start=\"3595\" data-end=\"3624\"><strong data-start=\"3595\" data-end=\"3611\">\u0395\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7<\/strong> \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf (\u03c0.\u03c7. \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd)<\/p>\n<\/li>\n<li data-start=\"3625\" data-end=\"3671\">\n<p data-start=\"3627\" data-end=\"3671\">\u0395\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 <strong data-start=\"3640\" data-end=\"3671\">\u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1\u03c2<\/strong><\/p>\n<\/li>\n<li data-start=\"3672\" data-end=\"3726\">\n<p data-start=\"3674\" data-end=\"3726\">\u03a3\u03b1\u03c6\u03ae\u00a0<strong data-start=\"3683\" data-end=\"3708\">\u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong>\u00a0(visual branding)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3728\" data-end=\"3874\">\u03a4\u03bf <strong data-start=\"3731\" data-end=\"3743\">branding<\/strong> \u03c0\u03b1\u03af\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf \u03c4\u03cc\u03c3\u03bf \u03c3\u03c4\u03b7 <strong data-start=\"3777\" data-end=\"3789\">\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae<\/strong> \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 <strong data-start=\"3802\" data-end=\"3829\">\u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1<\/strong>, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd <strong data-start=\"3847\" data-end=\"3862\">\u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7<\/strong> \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7.<\/p>\n<hr data-start=\"3680\" data-end=\"3683\" \/>\n<h2 data-start=\"3881\" data-end=\"3913\"><span style=\"color: #003366;\">\u03946. \u039c\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2<\/span><\/h2>\n<p data-start=\"3915\" data-end=\"4042\">\u0397 \u03c0\u03b1\u03c1\u03bf\u03cd\u03c3\u03b1 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ad\u03bd\u03b1 <strong data-start=\"3946\" data-end=\"3998\">\u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7<\/strong> \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03bc\u03ad\u03b1. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9:<\/p>\n<ul data-start=\"4044\" data-end=\"4525\">\n<li data-start=\"4044\" data-end=\"4162\">\n<p data-start=\"4046\" data-end=\"4162\"><strong data-start=\"4046\" data-end=\"4071\">\u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf\u03c5<\/strong> \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 (\u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf, \u03c5\u03b3\u03b5\u03b9\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2).<\/p>\n<\/li>\n<li data-start=\"4163\" data-end=\"4243\">\n<p data-start=\"4165\" data-end=\"4243\">\u03a3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 <strong data-start=\"4186\" data-end=\"4207\">\u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ce\u03bd \u03bc\u03b5\u03b8\u03cc\u03b4\u03c9\u03bd<\/strong> (\u03c3\u03c5\u03bd\u03b5\u03bd\u03c4\u03b5\u03cd\u03be\u03b5\u03b9\u03c2, \u03bc\u03b5\u03bb\u03ad\u03c4\u03b5\u03c2 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7\u03c2).<\/p>\n<\/li>\n<li data-start=\"4244\" data-end=\"4344\">\n<p data-start=\"4246\" data-end=\"4344\">\u03a7\u03c1\u03ae\u03c3\u03b7 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03cc\u03c0\u03c9\u03c2 <strong data-start=\"4267\" data-end=\"4283\">eye-tracking<\/strong> \u03ae <strong data-start=\"4286\" data-end=\"4298\">heatmaps<\/strong>, \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7.<\/p>\n<\/li>\n<li data-start=\"4345\" data-end=\"4438\">\n<p data-start=\"4347\" data-end=\"4438\">\u0394\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd <strong data-start=\"4363\" data-end=\"4395\">desktop \u03ba\u03b1\u03b9 mobile \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2<\/strong>, \u03bb\u03cc\u03b3\u03c9 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ce\u03bd \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ce\u03bd.<\/p>\n<\/li>\n<li data-start=\"4439\" data-end=\"4525\">\n<p data-start=\"4441\" data-end=\"4525\">\u0395\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 <strong data-start=\"4452\" data-end=\"4473\">collaborative CRM<\/strong> \u03b3\u03b9\u03b1 <strong data-start=\"4478\" data-end=\"4504\">\u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1<\/strong> \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2.<\/p>\n<\/li>\n<\/ul>\n<hr \/>\n<p><strong><span style=\"color: #000080;\">\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 1: \u03a0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03b3\u03b9\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 e-tourism \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b5\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2<\/span><\/strong><\/p>\n<table style=\"height: 385px;\" width=\"929\">\n<tbody>\n<tr>\n<td style=\"text-align: left;\" width=\"288\"><strong>\u03a0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd<\/strong><\/td>\n<td style=\"text-align: left;\" width=\"288\"><strong>\u03a0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03c0\u03b1\u03c1\u03cc\u03bc\u03bf\u03b9\u03b1 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"288\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf: \u038c\u03bb\u03bf \u03c4\u03bf \u03c5\u03bb\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03b4\u03af\u03b4\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c4\u03af\u03b8\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 e-tourism.<\/td>\n<td style=\"text-align: left;\" width=\"288\">&#8211; \u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03b9, \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7<br \/>\n&#8211; \u0395\u03cd\u03ba\u03bf\u03bb\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7<br \/>\n&#8211; \u03a8\u03c5\u03c7\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1<br \/>\n&#8211; \u0391\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1, \u03c6\u03bf\u03c1\u03b7\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"288\">\n<p style=\"text-align: left;\">\u03a7\u03c1\u03b7\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1: \u03a3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03c4\u03c9\u03bd \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03ce\u03bd \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd.<\/p>\n<\/td>\n<td style=\"text-align: left;\" width=\"288\">&#8211; \u03a7\u03c1\u03ae\u03c3\u03b7<br \/>\n&#8211; \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1<br \/>\n&#8211; \u03a7\u03c1\u03b7\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"288\">\u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1: \u038c\u03bb\u03b5\u03c2 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03c3\u03ba\u03ae\u03bd\u03b9\u03bf.<\/td>\n<td style=\"text-align: left;\" width=\"288\">&#8211; \u0394\u03bf\u03bc\u03ae<br \/>\n&#8211; \u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"288\">\u0395\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03a4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 (Branding): \u0397 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03ce\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/td>\n<td style=\"text-align: left;\" width=\"288\">&#8211; \u0391\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong><span style=\"color: #000080;\">\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 2: \u03a7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03b7\u03c2 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03b3\u03b9\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2<\/span><\/strong><\/p>\n<table style=\"height: 1186px;\" width=\"927\">\n<tbody>\n<tr>\n<td style=\"text-align: left;\" width=\"112\"><strong>\u0394\u03bf\u03bc\u03ae \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2<\/strong><\/td>\n<td style=\"text-align: left;\" width=\"125\"><strong>\u039f\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2<\/strong><\/td>\n<td style=\"text-align: left;\" width=\"120\"><strong>\u039a\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2<\/strong><\/td>\n<td style=\"text-align: left;\" width=\"61\"><strong>e-Tourism<\/strong><\/td>\n<td style=\"text-align: left;\" width=\"74\"><strong>e-Commerce<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"112\">\u03a3\u03cd\u03bd\u03b8\u03b5\u03c3\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5<\/td>\n<td style=\"text-align: left;\" width=\"125\">\u039a\u03b5\u03af\u03bc\u03b5\u03bd\u03bf, \u03bf\u03c0\u03c4\u03b9\u03ba\u03cc \u03ae \u03b7\u03c7\u03b7\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/td>\n<td style=\"text-align: left;\" width=\"120\">\u039f\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7, \u03b4\u03b9\u03ac\u03c4\u03b1\u03be\u03b7, \u03b5\u03c0\u03b9\u03ba\u03b5\u03c6\u03b1\u03bb\u03af\u03b4\u03b5\u03c2, \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03cc\u03c1\u03b7\u03c3\u03b7<\/td>\n<td style=\"text-align: left;\" width=\"61\">\u2714<\/td>\n<td style=\"text-align: left;\" width=\"74\">\u2714<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"112\">\u03a3\u03c7\u03b5\u03b4\u03af\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03bf\u03bc\u03ae<\/td>\n<td style=\"text-align: left;\" width=\"125\">\u039f\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c5\u03c0\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd<\/td>\n<td style=\"text-align: left;\" width=\"120\">\u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2, \u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac, \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1<\/td>\n<td style=\"text-align: left;\" width=\"61\">\u2714<\/td>\n<td style=\"text-align: left;\" width=\"74\">\u2714<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"112\">\u0395\u03ba\u03bc\u03ac\u03b8\u03b7\u03c3\u03b7<\/td>\n<td style=\"text-align: left;\" width=\"125\">\u039c\u03ac\u03b8\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2<\/td>\n<td style=\"text-align: left;\" width=\"120\">\u0395\u03be\u03bf\u03b9\u03ba\u03b5\u03af\u03c9\u03c3\u03b7, \u03c0\u03c1\u03bf\u03b2\u03bb\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1<\/td>\n<td style=\"text-align: left;\" width=\"61\">\u2714<\/td>\n<td style=\"text-align: left;\" width=\"74\">\u2714<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"112\">\u03a0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7<\/td>\n<td style=\"text-align: left;\" width=\"125\">\u039a\u03af\u03bd\u03b7\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd<\/td>\n<td style=\"text-align: left;\" width=\"120\">\u0395\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae, \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7<\/td>\n<td style=\"text-align: left;\" width=\"61\">\u2714<\/td>\n<td style=\"text-align: left;\" width=\"74\">\u2714<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"112\">\u0394\u03b9\u03b1\u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/td>\n<td style=\"text-align: left;\" width=\"125\">\u0394\u03b9\u03ac\u03bb\u03bf\u03b3\u03bf\u03c2 \u03bc\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7<\/td>\n<td style=\"text-align: left;\" width=\"120\">\u03a5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7, \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2, \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1<\/td>\n<td style=\"text-align: left;\" width=\"61\">\u2714<\/td>\n<td style=\"text-align: left;\" width=\"74\">\u2714<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"112\">\u0395\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03bc\u03bd\u03b7\u03bc\u03cc\u03bd\u03b5\u03c5\u03c3\u03b7<\/td>\n<td style=\"text-align: left;\" width=\"125\">\u0395\u03cd\u03ba\u03bf\u03bb\u03b7 \u03b5\u03c0\u03b1\u03bd\u03ac\u03bb\u03b7\u03c8\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2<\/td>\n<td style=\"text-align: left;\" width=\"120\">\u039c\u03bd\u03ae\u03bc\u03b7 \u03b4\u03b9\u03b5\u03c0\u03b1\u03c6\u03ae\u03c2<\/td>\n<td style=\"text-align: left;\" width=\"61\">\u2714<\/td>\n<td style=\"text-align: left;\" width=\"74\">\u2714<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"112\">\u039c\u03ad\u03b8\u03bf\u03b4\u03bf\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2<\/td>\n<td style=\"text-align: left;\" width=\"125\">\u03a0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7<\/td>\n<td style=\"text-align: left;\" width=\"120\">\u03a0\u03b9\u03c3\u03c4\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03ac\u03c1\u03c4\u03b5\u03c2, PayPal<\/td>\n<td style=\"text-align: left;\" width=\"61\">\u2714<\/td>\n<td style=\"text-align: left;\" width=\"74\">\u2714<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"112\">\u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2<\/td>\n<td style=\"text-align: left;\" width=\"125\">\u0391\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2, \u03b1\u03c0\u03bf\u03b6\u03b7\u03bc\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2<\/td>\n<td style=\"text-align: left;\" width=\"120\">\u0395\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2, premium \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2<\/td>\n<td style=\"text-align: left;\" width=\"61\">\u2714<\/td>\n<td style=\"text-align: left;\" width=\"74\">\u2714<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"112\">\u0391\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1<\/td>\n<td style=\"text-align: left;\" width=\"125\">\u03a0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2<\/td>\n<td style=\"text-align: left;\" width=\"120\">\u0391\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1, \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7<\/td>\n<td style=\"text-align: left;\" width=\"61\">\u2714<\/td>\n<td style=\"text-align: left;\" width=\"74\">\u2714<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"112\">\u0395\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7<\/td>\n<td style=\"text-align: left;\" width=\"125\">\u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae<\/td>\n<td style=\"text-align: left;\" width=\"120\">\u03a0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7<\/td>\n<td style=\"text-align: left;\" width=\"61\">\u2714<\/td>\n<td style=\"text-align: left;\" width=\"74\">\u2714<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"112\">\u0399\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1<\/td>\n<td style=\"text-align: left;\" width=\"125\">\u03a0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd<\/td>\n<td style=\"text-align: left;\" width=\"120\">\u0391\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1, \u03c3\u03c5\u03bd\u03b1\u03af\u03bd\u03b5\u03c3\u03b7<\/td>\n<td style=\"text-align: left;\" width=\"61\">\u2714<\/td>\n<td style=\"text-align: left;\" width=\"74\">\u2714<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"112\">\u03a0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7<\/td>\n<td style=\"text-align: left;\" width=\"125\">\u0394\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7\u03c2<\/td>\n<td style=\"text-align: left;\" width=\"120\">\u0391\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/td>\n<td style=\"text-align: left;\" width=\"61\">\u2714<\/td>\n<td style=\"text-align: left;\" width=\"74\">\u2714<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"112\">\u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2<\/td>\n<td style=\"text-align: left;\" width=\"125\">\u0391\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ce\u03bd<\/td>\n<td style=\"text-align: left;\" width=\"120\">\u0399\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2<\/td>\n<td style=\"text-align: left;\" width=\"61\">\u2714<\/td>\n<td style=\"text-align: left;\" width=\"74\">\u2714<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"112\">\u03a3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/td>\n<td style=\"text-align: left;\" width=\"125\">\u0395\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7<\/td>\n<td style=\"text-align: left;\" width=\"120\">\u039a\u03bf\u03c5\u03c0\u03cc\u03bd\u03b9\u03b1, \u03ba\u03ac\u03c1\u03c4\u03b5\u03c2<\/td>\n<td style=\"text-align: left;\" width=\"61\">\u2714<\/td>\n<td style=\"text-align: left;\" width=\"74\">\u2714<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"112\">\u03a3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c0\u03b1\u03ba\u03ad\u03c4\u03b1<\/td>\n<td style=\"text-align: left;\" width=\"125\">\u03a3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd<\/td>\n<td style=\"text-align: left;\" width=\"120\">\u03a0\u03c4\u03ae\u03c3\u03b7+\u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf, \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2<\/td>\n<td style=\"text-align: left;\" width=\"61\">\u2714<\/td>\n<td style=\"text-align: left;\" width=\"74\">\u2714<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"112\">\u03a6\u03af\u03bb\u03c4\u03c1\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd<\/td>\n<td style=\"text-align: left;\" width=\"125\">\u0391\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03c6\u03af\u03bb\u03c4\u03c1\u03b1<\/td>\n<td style=\"text-align: left;\" width=\"120\">\u039a\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac<\/td>\n<td style=\"text-align: left;\" width=\"61\">\u2714<\/td>\n<td style=\"text-align: left;\" width=\"74\">\u2714<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"112\">\u03a4\u03cd\u03c0\u03bf\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd<\/td>\n<td style=\"text-align: left;\" width=\"125\">\u039f\u03bc\u03b1\u03b4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7<\/td>\n<td style=\"text-align: left;\" width=\"120\">\u03a0\u03b1\u03ba\u03ad\u03c4\u03b1, \u03b4\u03b9\u03b1\u03bc\u03bf\u03bd\u03ae, \u03b1\u03bd\u03b1\u03c8\u03c5\u03c7\u03ae<\/td>\n<td style=\"text-align: left;\" width=\"61\">\u2714<\/td>\n<td style=\"text-align: left;\" width=\"74\">\u2714<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"112\">Social media<\/td>\n<td style=\"text-align: left;\" width=\"125\">\u0394\u03b9\u03b1\u03bc\u03bf\u03b9\u03c1\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ce\u03bd<\/td>\n<td style=\"text-align: left;\" width=\"120\">Blogs, forums, apps<\/td>\n<td style=\"text-align: left;\" width=\"61\">\u2714<\/td>\n<td style=\"text-align: left;\" width=\"74\">\u2714<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong><span style=\"color: #000080;\">\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 3: \u0394\u03b9\u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03bf\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7<\/span><\/strong><\/p>\n<ul>\n<li><strong>\u03a0\u0391\u03a1\u0391\u0393\u039f\u039d\u03a4\u0391\u03a3: \u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf | Cronbach\u2019s Alpha: 0.832 | AVE: 0.696 | CR: 0.901<\/strong><\/li>\n<\/ul>\n<table style=\"height: 176px;\" width=\"924\">\n<tbody>\n<tr>\n<td style=\"text-align: left;\" width=\"192\"><strong>\u03a7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc<\/strong><\/td>\n<td style=\"text-align: left;\" width=\"192\"><strong>\u03a3\u03c5\u03bd\u03c4\u03b5\u03bb\u03b5\u03c3\u03c4\u03ae\u03c2 \u03a3\u03c5\u03bd\u03b9\u03c3\u03c4\u03ce\u03c3\u03b1\u03c2<\/strong><\/td>\n<td style=\"text-align: left;\" width=\"192\"><strong>% \u0394\u03b9\u03b1\u03c3\u03c0\u03bf\u03c1\u03ac\u03c2<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"192\">\u0395\u03ba\u03bc\u03ac\u03b8\u03b7\u03c3\u03b7<\/td>\n<td style=\"text-align: left;\" width=\"192\">0.862<\/td>\n<td style=\"text-align: center;\" width=\"192\"><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"192\">\u03a3\u03c7\u03b5\u03b4\u03af\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03bf\u03bc\u03ae<\/td>\n<td style=\"text-align: left;\" width=\"192\">0.856<\/td>\n<td style=\"text-align: left;\" width=\"192\"><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"192\">\u03a0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7<\/td>\n<td style=\"text-align: left;\" width=\"192\">0.788<\/td>\n<td style=\"text-align: left;\" width=\"192\"><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"192\">\u03a3\u03cd\u03bd\u03b8\u03b5\u03c3\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5<\/td>\n<td style=\"text-align: left;\" width=\"192\">0.829<\/td>\n<td style=\"text-align: left;\" width=\"192\">69.598%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li style=\"text-align: left;\"><strong>\u03a0\u0391\u03a1\u0391\u0393\u039f\u039d\u03a4\u0391\u03a3: \u03a7\u03c1\u03b7\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 | Cronbach\u2019s Alpha: 0.914 | AVE: 0.553 | CR: 0.828<\/strong><\/li>\n<\/ul>\n<table style=\"height: 166px;\" width=\"924\">\n<tbody>\n<tr>\n<td style=\"text-align: left;\" width=\"192\"><strong>\u03a7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc<\/strong><\/td>\n<td style=\"text-align: left;\" width=\"192\"><strong>\u03a3\u03c5\u03bd\u03c4\u03b5\u03bb\u03b5\u03c3\u03c4\u03ae\u03c2 \u03a3\u03c5\u03bd\u03b9\u03c3\u03c4\u03ce\u03c3\u03b1\u03c2<\/strong><\/td>\n<td style=\"text-align: left;\" width=\"192\"><strong>% \u0394\u03b9\u03b1\u03c3\u03c0\u03bf\u03c1\u03ac\u03c2<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"192\">\u0395\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7<\/td>\n<td style=\"text-align: left;\" width=\"192\">0.822<\/td>\n<td width=\"192\"><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"192\">\u0394\u03b9\u03b1\u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/td>\n<td style=\"text-align: left;\" width=\"192\">0.726<\/td>\n<td width=\"192\"><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"192\">\u0399\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1<\/td>\n<td style=\"text-align: left;\" width=\"192\">0.815<\/td>\n<td style=\"text-align: left;\" width=\"192\"><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"192\">\u0395\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03bc\u03bd\u03b7\u03bc\u03cc\u03bd\u03b5\u03c5\u03c3\u03b7<\/td>\n<td style=\"text-align: left;\" width=\"192\">0.578<\/td>\n<td style=\"text-align: left;\" width=\"192\">54.987%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li style=\"text-align: left;\"><strong>\u03a0\u0391\u03a1\u0391\u0393\u039f\u039d\u03a4\u0391\u03a3: \u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 | Cronbach\u2019s Alpha: 0.808 | AVE: 0.932 | CR: 0.965<\/strong><\/li>\n<\/ul>\n<table style=\"height: 94px;\" width=\"926\">\n<tbody>\n<tr>\n<td style=\"text-align: left;\" width=\"192\"><strong>\u03a7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc<\/strong><\/td>\n<td style=\"text-align: left;\" width=\"192\"><strong>\u03a3\u03c5\u03bd\u03c4\u03b5\u03bb\u03b5\u03c3\u03c4\u03ae\u03c2 \u03a3\u03c5\u03bd\u03b9\u03c3\u03c4\u03ce\u03c3\u03b1\u03c2<\/strong><\/td>\n<td style=\"text-align: left;\" width=\"192\"><strong>% \u0394\u03b9\u03b1\u03c3\u03c0\u03bf\u03c1\u03ac\u03c2<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"192\">\u03a0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7<\/td>\n<td style=\"text-align: left;\" width=\"192\">0.977<\/td>\n<td width=\"192\"><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"192\">\u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2<\/td>\n<td style=\"text-align: left;\" width=\"192\">0.954<\/td>\n<td style=\"text-align: left;\" width=\"192\">95.496%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li style=\"text-align: left;\"><strong>\u03a0\u0391\u03a1\u0391\u0393\u039f\u039d\u03a4\u0391\u03a3: \u0395\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03a4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 (Branding) | Cronbach\u2019s Alpha: 0.913 | AVE: 0.662 | CR: 0.852<\/strong><\/li>\n<\/ul>\n<table style=\"height: 127px;\" width=\"925\">\n<tbody>\n<tr>\n<td style=\"text-align: left;\" width=\"192\"><strong>\u03a7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc<\/strong><\/td>\n<td style=\"text-align: left;\" width=\"192\"><strong>\u03a3\u03c5\u03bd\u03c4\u03b5\u03bb\u03b5\u03c3\u03c4\u03ae\u03c2 \u03a3\u03c5\u03bd\u03b9\u03c3\u03c4\u03ce\u03c3\u03b1\u03c2<\/strong><\/td>\n<td style=\"text-align: left;\" width=\"192\"><strong>% \u0394\u03b9\u03b1\u03c3\u03c0\u03bf\u03c1\u03ac\u03c2<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"192\">\u03a4\u03cd\u03c0\u03bf\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2<\/td>\n<td style=\"text-align: left;\" width=\"192\">0.871<\/td>\n<td style=\"text-align: center;\" width=\"192\"><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"192\">\u03a3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03bf\u03af \u03c0\u03b1\u03ba\u03ad\u03c4\u03c9\u03bd<\/td>\n<td style=\"text-align: left;\" width=\"192\">0.905<\/td>\n<td width=\"192\"><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"192\">\u03a0\u03b5\u03c1\u03b9\u03b7\u03b3\u03b7\u03c4\u03ae\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd<\/td>\n<td style=\"text-align: left;\" width=\"192\">0.641<\/td>\n<td style=\"text-align: left;\" width=\"192\">66.262%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong><span style=\"color: #000080;\">\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 4: \u0395\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u039c\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf\u03c5 GAM<\/span><\/strong><\/p>\n<table style=\"height: 255px;\" width=\"925\">\n<tbody>\n<tr>\n<td style=\"text-align: left;\" width=\"115\"><strong>\u03a0\u03b1\u03c1\u03ac\u03bc\u03b5\u03c4\u03c1\u03bf\u03c2<\/strong><\/td>\n<td style=\"text-align: left;\" width=\"115\"><strong>Edf<\/strong><\/td>\n<td style=\"text-align: left;\" width=\"115\"><strong>\u03a3\u03c5\u03bd\u03c4\u03b5\u03bb\u03b5\u03c3\u03c4\u03ae\u03c2<\/strong><\/td>\n<td style=\"text-align: left;\" width=\"115\"><strong>p-value<\/strong><\/td>\n<td style=\"text-align: left;\" width=\"115\"><strong>\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"115\">Intercept<\/td>\n<td style=\"text-align: left;\" width=\"115\">4.239<\/td>\n<td style=\"text-align: left;\" width=\"115\">\u2014<\/td>\n<td style=\"text-align: left;\" width=\"115\">0.000<\/td>\n<td style=\"text-align: left;\" width=\"115\">\u2014<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"115\">s(\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf)<\/td>\n<td style=\"text-align: left;\" width=\"115\">1<\/td>\n<td style=\"text-align: left;\" width=\"115\">0.402<\/td>\n<td style=\"text-align: left;\" width=\"115\">0.5284<\/td>\n<td style=\"text-align: left;\" width=\"115\">\u0391\u03c0\u03cc\u03c1\u03c1\u03b9\u03c8\u03b7 H1<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"115\">s(\u03a7\u03c1\u03b7\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1)<\/td>\n<td style=\"text-align: left;\" width=\"115\">6.455<\/td>\n<td style=\"text-align: left;\" width=\"115\">1.997<\/td>\n<td style=\"text-align: left;\" width=\"115\">0.0810<\/td>\n<td style=\"text-align: left;\" width=\"115\">\u0391\u03c0\u03bf\u03b4\u03bf\u03c7\u03ae H2<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"115\">s(\u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1)<\/td>\n<td style=\"text-align: left;\" width=\"115\">6.221<\/td>\n<td style=\"text-align: left;\" width=\"115\">1.451<\/td>\n<td style=\"text-align: left;\" width=\"115\">0.2033<\/td>\n<td style=\"text-align: left;\" width=\"115\">\u0391\u03c0\u03cc\u03c1\u03c1\u03b9\u03c8\u03b7 H3<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"115\">s(Branding)<\/td>\n<td style=\"text-align: left;\" width=\"115\">1<\/td>\n<td style=\"text-align: left;\" width=\"115\">4.219<\/td>\n<td style=\"text-align: left;\" width=\"115\">0.0442<\/td>\n<td style=\"text-align: left;\" width=\"115\">\u0391\u03c0\u03bf\u03b4\u03bf\u03c7\u03ae H4<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"115\">GCV score<\/td>\n<td style=\"text-align: left;\" width=\"115\">\u2014<\/td>\n<td style=\"text-align: left;\" width=\"115\">\u2014<\/td>\n<td style=\"text-align: left;\" width=\"115\">\u2014<\/td>\n<td style=\"text-align: left;\" width=\"115\">2.593<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"115\">Adjusted R-squared<\/td>\n<td style=\"text-align: left;\" width=\"115\">\u2014<\/td>\n<td style=\"text-align: left;\" width=\"115\">\u2014<\/td>\n<td style=\"text-align: left;\" width=\"115\">\u2014<\/td>\n<td style=\"text-align: left;\" width=\"115\">0.372<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u03a0\u03b7\u03b3\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2 \u03b5\u03be\u03c9\u03c6\u03cd\u03bb\u03bb\u03bf\u03c5: <a class=\"\" href=\"https:\/\/www.freepik.com\/free-ai-image\/online-shopping-concept_396354157.htm#fromView=search&amp;page=1&amp;position=19&amp;uuid=2cdee3aa-0925-4489-9692-224cd876c6a5&amp;query=e+tourism+search\" target=\"_new\" rel=\"noopener\" data-start=\"6758\" data-end=\"6970\">Freepik &#8211; online shopping concept<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u03a3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03c2 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5: Indicators of website features in the user experience of e-tourism search and metasearch.. \u0394\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1..<\/p>\n","protected":false},"author":741,"featured_media":24526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[2014,419],"class_list":["post-24523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-epistimi","tag-e-commerce","tag-tourism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.0.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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