{"id":24476,"date":"2025-05-29T19:44:48","date_gmt":"2025-05-29T16:44:48","guid":{"rendered":"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/?p=24476"},"modified":"2025-06-01T19:10:43","modified_gmt":"2025-06-01T16:10:43","slug":"%ce%b1%ce%be%ce%b9%ce%bf%ce%bb%cf%8c%ce%b3%ce%b7%cf%83%ce%b7-%cf%84%ce%b7%cf%82-%ce%b1%ce%bd%cf%84%ce%b1%ce%b3%cf%89%ce%bd%ce%b9%cf%83%cf%84%ce%b9%ce%ba%cf%8c%cf%84%ce%b7%cf%84%ce%b1%cf%82-%cf%84","status":"publish","type":"post","link":"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/%ce%b1%ce%be%ce%b9%ce%bf%ce%bb%cf%8c%ce%b3%ce%b7%cf%83%ce%b7-%cf%84%ce%b7%cf%82-%ce%b1%ce%bd%cf%84%ce%b1%ce%b3%cf%89%ce%bd%ce%b9%cf%83%cf%84%ce%b9%ce%ba%cf%8c%cf%84%ce%b7%cf%84%ce%b1%cf%82-%cf%84\/","title":{"rendered":"\u0391\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03c9\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03c3\u03c4\u03bf \u039a\u03b1\u03b6\u03b1\u03ba\u03c3\u03c4\u03ac\u03bd \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf &#8220;Evaluation of Competitiveness of e-Commerce Websites in Kazakhstan&#8221;"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400; text-align: center;\"><strong>1.1 \u0395\u0399\u03a3\u0391\u0393\u03a9\u0393\u0397<\/strong><\/p>\n<p style=\"font-weight: 400; text-align: left;\">\u00a0 \u03a3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03cd\u03c3\u03b1 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03bc\u03b5 \u03c4\u03af\u03c4\u03bb\u03bf \u00abEvaluation of Competitiveness of e-Commerce Websites in Kazakhstan\u00bb. \u03a4\u03bf \u03c0\u03b1\u03c1\u03cc\u03bd \u03ac\u03c1\u03b8\u03c1\u03bf \u03b5\u03c0\u03b9\u03bb\u03ad\u03c7\u03b8\u03b7\u03ba\u03b5 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03b5\u03b8\u03b7\u03ba\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b4\u03b9\u03b4\u03ac\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1, \u03ba. \u039d\u03af\u03ba\u03bf \u0391\u03bd\u03c4\u03c9\u03bd\u03cc\u03c0\u03bf\u03c5\u03bb\u03bf, \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03b1\u03bd\u03ad\u03c6\u03b5\u03c1\u03b1\u03bd \u03cc\u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03c3\u03b5 \u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03bf\u03bd\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03cc \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 CiteScore , \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03bf\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac e-shop \u03ae ecommerce \u03ae e-commerce \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03b1\u03c0\u03cc \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac.<\/p>\n<p style=\"font-weight: 400; text-align: left;\">\u00a0\u00a0\u00a0\u00a0\u00a0 \u0388\u03c4\u03c3\u03b9 \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03b3\u03bd\u03ce\u03bc\u03bf\u03bd\u03b1 \u03c4\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b8\u03b7\u03ba\u03b1\u03bd \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ce \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf. \u039c\u03c0\u03ae\u03ba\u03b1 \u03c3\u03c4\u03bf \u00ab<a href=\"http:\/\/www.researchgate.net\/\">www.researchgate.net<\/a>\u00bb \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c6\u03af\u03bb\u03c4\u03c1\u03b1 \u03b5\u03c0\u03ad\u03bb\u03b5\u03be\u03b1 \u03b1\u03c1\u03c7\u03b9\u03ba\u03ac \u03c4\u03bf ecommerce. \u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ad\u03ba\u03c5\u03c8\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ae\u03c4\u03b1\u03bd \u03c0\u03bf\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b4\u03b5\u03bd \u03ba\u03ac\u03bb\u03c5\u03c0\u03c4\u03b1\u03bd \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03c7\u03b1\u03bd \u03c4\u03b5\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b4\u03b9\u03b4\u03ac\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03b5 \u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b5 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5 \u03c6\u03af\u03bb\u03c4\u03c1\u03bf\u03c5. \u0388\u03c4\u03c3\u03b9, \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b1 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03b9\u03bd\u03bf\u03cd\u03c1\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u00abecommerce\u00bb &amp; \u00abtourism\u00bb. \u039c\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bb\u03b1\u03c7\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03ba\u03b1\u03c4\u03ac \u03c0\u03bf\u03bb\u03cd \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ac\u03c1\u03b8\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03ad\u03bc\u03b5\u03b9\u03bd\u03b1\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03b9\u03bf\u03c8\u03b7\u03c6\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03bf\u03c5 \u03ae\u03b8\u03b5\u03bb\u03b1, \u03b4\u03b9\u03b5\u03c5\u03ba\u03bf\u03bb\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03c9 \u03c0\u03bf\u03b9\u03bf \u03bc\u03bf\u03c5 \u03b1\u03c1\u03ad\u03c3\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf. \u0388\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03b3\u03bd\u03ce\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03ba\u03c1\u03b1\u03c4\u03b5\u03af \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b1\u03c0\u03cc \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac\u03c2 marketing \u03c3\u03c4\u03b7\u03bd \u0395\u03c5\u03c1\u03ce\u03c0\u03b7, \u03b8\u03ad\u03bb\u03b7\u03c3\u03b1 \u03bd\u03b1 \u03b5\u03c1\u03b5\u03c5\u03bd\u03ae\u03c3\u03c9 \u03c4\u03bf \u03c4\u03b9 \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03c4\u03b7\u03c2. \u0388\u03c4\u03c3\u03b9, \u03b5\u03c0\u03ad\u03bb\u03b5\u03be\u03b1 \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf <a href=\"https:\/\/www.researchgate.net\/publication\/387089628_Evaluation_of_Competitiveness_of_e-Commerce_Websites_in_Kazakhstan\">https:\/\/www.researchgate.net\/publication\/387089628_Evaluation_of_Competitiveness_of_e-Commerce_Websites_in_Kazakhstan<\/a> , \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b5\u03c5\u03c1\u03cd\u03bd\u03c9 \u03c4\u03b9\u03c2 \u03b3\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bc\u03bf\u03c5 \u03c3\u03c4\u03bf \u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9 \u03b1\u03c5\u03c4\u03cc. \u0394\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03cc <em>Sustainability<\/em>\u00a0(ISSN: 2071-1050) \u03ba\u03b1\u03b9 \u03bc\u03b5 CiteScore 6.8, \u03b8\u03b5\u03ce\u03c1\u03b7\u03c3\u03b1 \u03c0\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03c4\u03cc\u03c3\u03bf \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03bd\u03b1 \u03c0\u03bb\u03b7\u03c1\u03bf\u03af \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae \u03bc\u03bf\u03c5 \u03b4\u03b9\u03b5\u03cd\u03c1\u03c5\u03bd\u03c3\u03b7 \u03b3\u03bd\u03ce\u03c3\u03b5\u03c9\u03bd.<\/p>\n<p style=\"font-weight: 400; text-align: center;\"><strong>1.2 \u03a4\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf.<\/strong><\/p>\n<p style=\"font-weight: 400; text-align: left;\">\u00a0\u00a0 \u03a4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac \u03c0\u03cc\u03c3\u03bf \u03bf\u03b9 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf \u03ba\u03b1\u03b9 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\u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd: \u03a0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03b3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c4\u03bf\u03c5 e- commerce ( OTA, OTW \u03ae AW) , \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03c4\u03b1 \u03bc\u03b5\u03b9\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03bd\u03b1\u03bb\u03c5\u03b8\u03bf\u03cd\u03bd\u00a0 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c7\u03ce\u03c1\u03b5\u03c2, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03bb\u03bb\u03b5\u03af\u03c8\u03b5\u03b9\u03c2 (\u03c0\u03c7. \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03c9\u03bd \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd) \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03b9 \u03bf\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2\u03c2 \u03c4\u03c9\u03bd \u03b1\u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ce\u03bd \u03b1\u03c5\u03c4\u03ce\u03bd. \u03a4\u03ad\u03bb\u03bf\u03c2, \u03b8\u03b5\u03c9\u03c1\u03ae\u03b8\u03b7\u03ba\u03b5 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\u0388\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2<\/strong><\/p>\n<p style=\"font-weight: 400; text-align: left;\">\u00a0\u00a0 \u0397 \u03c0\u03b1\u03c1\u03bf\u03cd\u03c3\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b4\u03b5\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b9\u03c2 \u03ba\u03bb\u03b1\u03c3\u03c3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5\u03b8\u03cc\u03b4\u03bf\u03c5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03b1 \u03ae \u03b7 \u03c0\u03b1\u03c1\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03ad\u03bd\u03b1\u03bd \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ce\u03bd \u03c0\u03bf\u03c5 \u03bc\u03ad\u03c3\u03c9 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ce\u03bd \u03ba\u03c1\u03b9\u03c4\u03b7\u03c1\u03af\u03c9\u03bd \u00a0\u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ce\u03bd \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u039a\u03b1\u03b6\u03b1\u03ba\u03c3\u03c4\u03ac\u03bd \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03bc\u03ad\u03b1. \u03a3\u03b5 \u03ad\u03bd\u03b1 \u03b4\u03b5\u03af\u03b3\u03bc\u03b1 21 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03c4\u03bf\u03c5 \u039a\u03b1\u03b6\u03b1\u03ba\u03c3\u03c4\u03ac\u03bd \u03ad\u03b3\u03b9\u03bd\u03b5 \u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b2\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03b5 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03ac\u03be\u03bf\u03bd\u03b5\u03c2: \u03c3\u03c4\u03b1 OnlineTravel Agencies , \u03c3\u03c4\u03b1 Online Travel Websites \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 Accomodation Websites. \u03a0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03be\u03ae\u03c2 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf\u03b9: <strong>\u00a0<\/strong>SPOTIS (Stable Preference Ordering Towards Ideal Solution) \u03cc\u03c0\u03bf\u03c5 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac \u03c0\u03cc\u03c3\u03bf \u03ba\u03bf\u03bd\u03c4\u03ac \u03ae \u03bc\u03b1\u03ba\u03c1\u03b9\u03ac \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03ba\u03ac\u03c3\u03c4\u03bf\u03c4\u03b5 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03bc\u03bf\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03b9\u03bc\u03b5\u03bd\u03b9\u03ba\u03cc\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2. \u0395\u03c0\u03af\u03c3\u03b7\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c4\u03bf ESP-COMET (Entropy and Stepwise Weight Assessment Ratio Analysis) \u03c0\u03bf\u03c5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u00a0\u03c4\u03b1 \u03b5\u03c0\u03b9\u03bc\u03ad\u03c1\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf \u03ba\u03b1\u03b8\u03ad\u03bd\u03b1. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b1\u03bd \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b2\u03b1\u03b8\u03bc\u03cc \u03bf\u03b9 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03b5\u03c2 (\u03c3\u03b1\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03ba\u03bb\u03c0.) \u03c4\u03cc\u03c4\u03b5 \u03b1\u03c5\u03c4\u03cc \u00a0(\u03c3\u03b1\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf) \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b1. \u0395\u03c0\u03b9\u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03b1 \u03ad\u03b3\u03b9\u03bd\u03b1\u03bd \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03af \u03b1\u03c0\u03cc \u03b5\u03b9\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03bf\u03b3\u03bd\u03ce\u03bc\u03bf\u03bd\u03b5\u03c2.<\/p>\n<p>\u03a4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03be\u03ae\u03c2:<\/p>\n<p><strong>\u0392\u03ae\u03bc\u03b1 \u03c0\u03c1\u03ce\u03c4\u03bf: \u0397 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ad\u03c0\u03b5\u03b9\u03c4\u03b1 \u03ba\u03c9\u03b4\u03b9\u03ba\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd<\/strong><\/p>\n<p>\u03a3\u03c5\u03bb\u03bb\u03ad\u03c7\u03b8\u03b7\u03ba\u03b1\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 (\u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b8\u03b7\u03ba\u03b1\u03bd \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2). \u039a\u03ac\u03b8\u03b5 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b1\u03bd\u03b1\u03bb\u03cd\u03b8\u03b7\u03ba\u03b5 \u03bc\u03b5 &#8220;\u03b4\u03c5\u03b1\u03b4\u03b9\u03ba\u03cc \u03c4\u03c1\u03cc\u03c0\u03bf&#8221; \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ae \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c4\u03bf \u03b5\u03ba\u03ac\u03c3\u03c4\u03bf\u03c4\u03b5 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc ;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u0392\u03ae\u03bc\u03b1 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf: \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd<\/strong><\/p>\n<p>\u039e\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03c9\u03b8\u03b5\u03af \u03b7 \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae \u03ba\u03ac\u03b8\u03b5 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd \u03c3\u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c3\u03c5\u03bd\u03ad\u03b2\u03b1\u03bb\u03b5 \u03ba\u03b1\u03c4\u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ac \u03c0\u03cc\u03c3\u03bf \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b5\u03c0\u03b9\u03bc\u03ad\u03c1\u03bf\u03c5\u03c2 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03c9\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03c3\u03c4\u03bf \u039a\u03b1\u03b6\u03b1\u03ba\u03c3\u03c4\u03ac\u03bd \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5\u03c2.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u0392\u03ae\u03bc\u03b1 \u03c4\u03c1\u03af\u03c4\u03bf:<\/strong><b>\u00a0\u0388\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 MANOVA<\/b><\/p>\n<p>\u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 &#8220;\u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c0\u03bf\u03bb\u03c5\u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ae\u03c2 \u03b4\u03b9\u03b1\u03ba\u03cd\u03bc\u03b1\u03bd\u03c3\u03b7\u03c2 (MANOVA)&#8221; \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ce\u03bd \u03c4\u03cd\u03c0\u03c9\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd. \u039f \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03c1\u03cc\u03c0\u03bf \u03bf\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03c9\u03bd \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03c9\u03bd \u00a0\u03c4\u03cd\u03c0\u03c9\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd (OnlineTravel Agencies , Online Travel Websites \u03ba\u03b1\u03b9 Accomodation Websites).<\/p>\n<p>&nbsp;<\/p>\n<p><b>\u0392\u03ae\u03bc\u03b1 \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03bf: (Univariate F-tests)<\/b><\/p>\n<p>&#8220;\u03a4\u03ad\u03bb\u03bf\u03c2, \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd \u03bc\u03bf\u03bd\u03bf\u03c0\u03b1\u03c1\u03b1\u03b3\u03bf\u03bd\u03c4\u03b9\u03ba\u03bf\u03af \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03b9 F \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03b5\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7, \u03bc\u03b5 \u03c3\u03ba\u03bf\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b1\u03b9\u03c4\u03ad\u03c1\u03c9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03b5\u03bd\u03c4\u03bf\u03c0\u03b9\u03c3\u03bc\u03cc \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ce\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ce\u03bd \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ce\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24482 size-full\" src=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.39pm.png\" alt=\"\" width=\"1377\" height=\"824\" srcset=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.39pm.png 1377w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.39pm-300x180.png 300w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.39pm-1024x613.png 1024w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.39pm-768x460.png 768w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.39pm-335x200.png 335w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.39pm-1050x628.png 1050w\" sizes=\"auto, (max-width: 1377px) 100vw, 1377px\" \/><\/p>\n<p style=\"font-weight: 400; text-align: center;\"><strong>1.4 \u0395\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03c4\u03b5\u03b9 \u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1.<\/strong><\/p>\n<p style=\"font-weight: 400; text-align: left;\">\u00a0 \u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1-\u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u00a0\u03c0\u03bf\u03c5 \u03c4\u03af\u03b8\u03b5\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03be\u03ae\u03c2:<\/p>\n<ul style=\"text-align: left;\">\n<li>\u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 (e-commerce ) \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c4\u03b9 \u03b2\u03b1\u03b8\u03bc\u03cc; (\u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 online\u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7, \u03bc\u03b5 \u03c0\u03bf\u03b9\u03bf\u03c5\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03ba\u03bb\u03c0.)<\/li>\n<li>\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1;<\/li>\n<li>\u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7;<\/li>\n<li>\u039f\u03b9 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b1 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03c4\u03bf marketing;<\/li>\n<li>\u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u039a\u03b1\u03b6\u03b1\u03ba\u03c3\u03c4\u03ac\u03bd \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2;<\/li>\n<\/ul>\n<p style=\"font-weight: 400; text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24487 size-full\" src=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.15pm.png\" alt=\"\" width=\"1377\" height=\"490\" srcset=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.15pm.png 1377w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.15pm-300x107.png 300w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.15pm-1024x364.png 1024w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.15pm-768x273.png 768w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.15pm-335x119.png 335w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.15pm-1050x374.png 1050w\" sizes=\"auto, (max-width: 1377px) 100vw, 1377px\" \/><\/p>\n<p style=\"font-weight: 400; text-align: center;\"><strong>1.5 \u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u0388\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2<\/strong><\/p>\n<p style=\"font-weight: 400; text-align: left;\">\u00a0\u00a0 \u03a4\u03b1 Online Travel Agencies \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b1\u03bd \u03bc\u03b9\u03b1 \u03c0\u03b9\u03bf \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03be\u03b5\u03bb\u03b9\u03b3\u03bc\u03ad\u03bd\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c2 \u03ad\u03b4\u03c9\u03c3\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2, \u03c0\u03c9\u03c2 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03cd \u03bc\u03b9\u03ba\u03c1\u03cc \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03c9\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c4\u03bf 5% \u03b5\u03af\u03c7\u03b1\u03bd \u03c0\u03bb\u03ae\u03c1\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 \u03cc,\u03c4\u03b9 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b4\u03b5\u03bd \u03c3\u03bf\u03c5 \u03b5\u03c0\u03ad\u03c4\u03c1\u03b5\u03c0\u03b1\u03bd \u03ba\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03cc\u03bb\u03b7 \u03c4\u03b7\u03bd \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03bc\u03ad\u03c3\u03c9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03cd\u03bf\u03c5 \u03b5\u03bd\u03ce \u03ac\u03bb\u03bb\u03b5\u03c2 \u03bd\u03b1\u03b9 \u03bc\u03b5\u03bd \u03c3\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b5\u03af\u03c7\u03b1\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c3\u03bf\u03c5 \u03b5\u03c0\u03ad\u03c4\u03c1\u03b5\u03c0\u03b1\u03bd \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03b9\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03c4\u03ae \u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b9\u03bd\u03b7\u03c4\u03bf\u03cd \u03c3\u03bf\u03c5. \u03a4\u03ad\u03bb\u03bf\u03c2, \u03c4\u03b1 \u00abOfficial Tourism Websites\u00bb (\u03ba\u03c5\u03b2\u03b5\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2, &amp; \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2) \u00a0\u03ba\u03b1\u03b9 \u03c4\u03b1 \u00abAttraction Websites\u00bb (\u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03bf\u03c5\u03c3\u03b5\u03af\u03c9\u03bd, \u03b1\u03be\u03b9\u03bf\u03b8\u03ad\u03b1\u03c4\u03c9\u03bd \u03ba\u03bb\u03c0.) \u03b5\u03af\u03c7\u03b1\u03bd \u03c4\u03b9\u03c2 \u03c0\u03b9\u03bf \u03c7\u03b1\u03bc\u03b7\u03bb\u03ad\u03c2 \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03cc,\u03c4\u03b9 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b8\u03b7\u03ba\u03b5 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9. \u039a\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03c5\u03bf \u03c5\u03c3\u03c4\u03b5\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c3\u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1. \u0391\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03c2 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u0388\u03c4\u03c3\u03b9 \u03b2\u03b3\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03c0\u03c9\u03c2 \u03bf\u03b9 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03c4\u03bf\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc \u03c3\u03c4\u03bf \u039a\u03b1\u03b6\u03b1\u03ba\u03c3\u03c4\u03ac\u03bd \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03b5\u03c0\u03c4\u03c5\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2 -\u03cc\u03c3\u03bf \u03b8\u03b1 \u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd- \u03b5\u03bd\u03ce \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2.<\/p>\n<p style=\"font-weight: 400; text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24488 size-full\" src=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.44.10pm.png\" alt=\"\" width=\"1377\" height=\"865\" srcset=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.44.10pm.png 1377w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.44.10pm-300x188.png 300w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.44.10pm-1024x643.png 1024w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.44.10pm-768x482.png 768w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.44.10pm-335x210.png 335w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.44.10pm-1050x660.png 1050w\" sizes=\"auto, (max-width: 1377px) 100vw, 1377px\" \/><\/p>\n<p style=\"font-weight: 400; text-align: center;\"><strong>1.5 \u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1<\/strong><\/p>\n<p style=\"font-weight: 400; text-align: left;\">\u00a0\u00a0 \u03a4\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c5\u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03bf\u03cd\u03c3\u03b1\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03bf\u03c8\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b5\u03be\u03ae\u03c2:<\/p>\n<ul style=\"text-align: left;\">\n<li>\u03a4\u03bf ecommerce \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c3\u03bf \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03c9\u03bc\u03ad\u03bd\u03bf \u03b8\u03b1 \u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03c3\u03c4\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c4\u03bf\u03c5 \u039a\u03b1\u03b6\u03b1\u03ba\u03c3\u03c4\u03ac\u03bd.<\/li>\n<li>\u039f\u03b9 \u03c0\u03b9\u03bf \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03cd \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2.<\/li>\n<li>\u0388\u03c7\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1 \u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd \u03c4\u03bf\u03c0\u03b9\u03ba\u03ce\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03bc\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ce\u03bd \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ce\u03bd \u03b1\u03c0\u03cc \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u03c5\u03c2 \u03b7\u03b3\u03ad\u03c4\u03b5\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf (\u03c0.\u03c7. booking)<\/li>\n<li>\u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ce\u03c2 \u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03cc \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc.<\/li>\n<\/ul>\n<p style=\"font-weight: 400; text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24489 size-full aligncenter\" src=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.26pm.png\" alt=\"\" width=\"1377\" height=\"935\" srcset=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.26pm.png 1377w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.26pm-300x204.png 300w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.26pm-1024x695.png 1024w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.26pm-768x521.png 768w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.26pm-335x227.png 335w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/screenshot-2025-05-29-at-6.43.26pm-1050x713.png 1050w\" sizes=\"auto, (max-width: 1377px) 100vw, 1377px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400; text-align: center;\"><strong>1.6 \u03a0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ad\u03c2 \u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2<\/strong><\/p>\n<p style=\"font-weight: 400; text-align: left;\">\u00a0 \u0391\u03c1\u03c7\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2, \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03bc\u03b5 \u03c3\u03c5\u03bd\u03b5\u03bd\u03c4\u03b5\u03cd\u03be\u03b5\u03b9\u03c2 \u03ad\u03c4\u03c3\u03b9 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03c9\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03bf \u03bc\u03ad\u03c3\u03bf\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03c5\u03b8\u03bf\u03cd\u03bd \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b2\u03b1\u03c3\u03b5\u03b9 \u03b5\u03b9\u03ba\u03b1\u03c3\u03b9\u03ce\u03bd. \u03a7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03bd\u03b1 \u00ab\u03c0\u03b9\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5\u00bb \u03c4\u03bf \u03c0\u03bf\u03bd\u03c4\u03af\u03ba\u03b9 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03cc\u03c4\u03b1\u03bd \u03c0\u03b5\u03c1\u03b9\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ad\u03c4\u03c3\u03b9 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03bf\u03b9 \u03b1\u03b4\u03c5\u03bd\u03b1\u03bc\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 site \u03ba\u03b1\u03b9 \u03c4\u03b1 \u00ab\u03b8\u03ad\u03bb\u03c9\u00bb \u03c4\u03bf\u03c5 \u03b9\u03b4\u03af\u03bf\u03c5 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae. \u038c\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b7\u03b8\u03bf\u03cd\u03bd \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03c0\u03b9\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b8\u03b5\u03bb\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400; text-align: center;\">\u0392\u0399\u0392\u039b\u0399\u039f\u0393\u03a1\u0391\u03a6\u0399\u0391<\/p>\n<p style=\"font-weight: 400; text-align: center;\">Kanat G, Yang Z, Wang C, Akbar I, Mominov S. Evaluation of Competitiveness of e-Commerce Websites in Kazakhstan.\u00a0<em>Sustainability<\/em>. 2024; 16(24):10972. https:\/\/doi.org\/10.3390\/su162410972<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; 1.1 \u0395\u0399\u03a3\u0391\u0393\u03a9\u0393\u0397 \u00a0 \u03a3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03cd\u03c3\u03b1 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03bc\u03b5 \u03c4\u03af\u03c4\u03bb\u03bf.. \u0394\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1..<\/p>\n","protected":false},"author":721,"featured_media":24477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[2078,419,2048],"class_list":["post-24476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-epistimi","tag-kazakhstan","tag-tourism","tag-tourism-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.0.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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