{"id":24167,"date":"2025-05-20T16:53:23","date_gmt":"2025-05-20T13:53:23","guid":{"rendered":"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/?p=24167"},"modified":"2025-05-22T22:26:26","modified_gmt":"2025-05-22T19:26:26","slug":"gen-z-and-key-factors-on-tourism-e-commerce-portugal","status":"publish","type":"post","link":"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/gen-z-and-key-factors-on-tourism-e-commerce-portugal\/","title":{"rendered":"Gen Z \u03ba\u03b1\u03b9 \u03a0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2-\u039a\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c3\u03c4\u03bf E-commerce: \u039c\u03b9\u03b1 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03a4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc \u03c3\u03c4\u03b7\u03bd \u03a0\u03bf\u03c1\u03c4\u03bf\u03b3\u03b1\u03bb\u03af\u03b1"},"content":{"rendered":"<p>\u03a4\u03bf e-commerce \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b1\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2. \u0399\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b7 Gen Z, \u03bc\u03b5\u03b3\u03b1\u03bb\u03c9\u03bc\u03ad\u03bd\u03b7 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03b9 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2. \u03a4\u03bf \u03c0\u03b1\u03c1\u03cc\u03bd \u03ac\u03c1\u03b8\u03c1\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03b5\u03c1\u03b5\u03c5\u03bd\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 online \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ac\u03c2, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03ce\u03bd \u03c4\u03b7\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03c9\u03bd \u03c4\u03ac\u03c3\u03b5\u03c9\u03bd \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5 Generation Z and key-factors on E-commerce: A study on the Portuguese tourism sector.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u0391\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5<\/h2>\n<p>&nbsp;<\/p>\n<h4>\u0391. \u039f \u03c4\u03af\u03c4\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5<\/h4>\n<p>\u039f \u03c4\u03af\u03c4\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u00abGeneration Z and key-factors on E-commerce: A study on the Portuguese tourism sector\u00bb \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03bf\u03b8\u03b5\u03af \u03c9\u03c2 \u00ab\u0393\u03b5\u03bd\u03b9\u03ac Z \u03ba\u03b1\u03b9 \u03a0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2-\u039a\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c3\u03c4\u03bf \u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u0395\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf: \u039c\u03b9\u03b1 \u039c\u03b5\u03bb\u03ad\u03c4\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c4\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03c3\u03c4\u03b7\u03bd \u03a0\u03bf\u03c1\u03c4\u03bf\u03b3\u03b1\u03bb\u03af\u03b1\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<h4>\u0392. \u0395\u03bd\u03b5\u03c1\u03b3\u03cc\u03c2 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf<\/h4>\n<p>\u039f \u03b5\u03bd\u03b5\u03c1\u03b3\u03cc\u03c2 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9: <a href=\"https:\/\/www.mdpi.com\/2076-3387\/10\/4\/103\">https:\/\/www.mdpi.com\/2076-3387\/10\/4\/103<\/a><\/p>\n<p>\u0395\u03bd\u03b5\u03c1\u03b3\u03cc link \u03a0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03bf\u03cd: <a href=\"https:\/\/www.scopus.com\/sourceid\/21101043277\">https:\/\/www.scopus.com\/sourceid\/21101043277<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4>\u0393. \u00a0\u03a4\u03bf citescore \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03b9 \u03b7 \u03bb\u03ad\u03be\u03b7 \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5<\/h4>\n<p>\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03bf \u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03bf\u03bd\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03cc \u03bc\u03b5 \u03c4\u03af\u03c4\u03bb\u03bf Administrative Sciences \u03ba\u03b1\u03b9 \u03c4\u03bf CiteScore \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03bf\u03cd \u03b5\u03af\u03bd\u03b1\u03b9:<\/p>\n<p>4.8 CiteScore 2023 (<a href=\"https:\/\/www.scopus.com\/sourceid\/21101043277\">https:\/\/www.scopus.com\/sourceid\/21101043277<\/a>).<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_24169\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24169\" class=\"wp-image-24169 size-medium\" src=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/citescore-5-300x230.png\" alt=\"\" width=\"300\" height=\"230\" srcset=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/citescore-5-300x230.png 300w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/citescore-5-335x256.png 335w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/citescore-5-203x157.png 203w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/citescore-5-72x54.png 72w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/citescore-5.png 537w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-24169\" class=\"wp-caption-text\">\u0395\u03b9\u03ba\u03cc\u03bd\u03b1 \u0391. Citescore \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03bf\u03cd<\/p><\/div>\n<p><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_24174\" style=\"width: 1293px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24174\" class=\"wp-image-24174 size-full\" src=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/-1-4.png\" alt=\"\" width=\"1283\" height=\"230\" srcset=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/-1-4.png 1283w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/-1-4-300x54.png 300w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/-1-4-1024x184.png 1024w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/-1-4-768x138.png 768w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/-1-4-335x60.png 335w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/-1-4-1050x188.png 1050w\" sizes=\"auto, (max-width: 1283px) 100vw, 1283px\" \/><p id=\"caption-attachment-24174\" class=\"wp-caption-text\">\u0395\u03b9\u03ba\u03cc\u03bd\u03b1 \u0392. \u03a4\u03af\u03c4\u03bb\u03bf\u03c2 \u0386\u03c1\u03b8\u03c1\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03a0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03bf\u03cd<\/p><\/div>\n<p><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u039f\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03ae \u03c4\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u201c tourism \u201d, \u201ce-commerce\u201d, \u201c commerce \u201d<\/p>\n<div id=\"attachment_24171\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24171\" class=\"wp-image-24171 size-medium\" src=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/key-words-2-300x297.png\" alt=\"\" width=\"300\" height=\"297\" srcset=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/key-words-2-300x297.png 300w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/key-words-2-150x150.png 150w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/key-words-2-335x332.png 335w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/key-words-2.png 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-24171\" class=\"wp-caption-text\">\u0395\u03b9\u03ba\u03cc\u03bd\u03b1 \u0393. \u039b\u03ad\u03be\u03b5\u03b9\u03c2-\u039a\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c3\u03c4\u03b1 \u03a6\u03af\u03bb\u03c4\u03c1\u03b1<\/p><\/div>\n<p><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_24170\" style=\"width: 1648px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24170\" class=\"wp-image-24170 size-full\" src=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/key-words-1.png\" alt=\"\" width=\"1638\" height=\"478\" srcset=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/key-words-1.png 1638w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/key-words-1-300x88.png 300w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/key-words-1-1024x299.png 1024w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/key-words-1-768x224.png 768w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/key-words-1-1536x448.png 1536w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/key-words-1-335x98.png 335w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/key-words-1-1050x306.png 1050w\" sizes=\"auto, (max-width: 1638px) 100vw, 1638px\" \/><p id=\"caption-attachment-24170\" class=\"wp-caption-text\">\u0395\u03b9\u03ba\u03cc\u03bd\u03b1 \u0394. \u039b\u03ad\u03be\u03b5\u03b9\u03c2-\u039a\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c3\u03c4\u03bf Search bar<\/p><\/div>\n<p><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4>\u0394.1. \u03a4\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf<\/h4>\n<p>\u0397 \u03c0\u03b1\u03c1\u03bf\u03cd\u03c3\u03b1 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u0393\u03b5\u03bd\u03b9\u03ac \u0396 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03c2 \u03c3\u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf, \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c3\u03c4\u03b7\u03bd \u03a0\u03bf\u03c1\u03c4\u03bf\u03b3\u03b1\u03bb\u03af\u03b1. \u0395\u03bd \u03bc\u03ad\u03c3\u03c9 \u03c1\u03b1\u03b3\u03b4\u03b1\u03af\u03b1\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2, \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03bd\u03ad\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ba\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03b1 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1. \u0397 \u0393\u03b5\u03bd\u03b9\u03ac \u0396 \u03ae \u03b1\u03bb\u03bb\u03b9\u03ce\u03c2 Gen Z, \u03bc\u03b9\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ac \u03bc\u03b5 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b5\u03be\u03bf\u03b9\u03ba\u03b5\u03af\u03c9\u03c3\u03b7, \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03c9\u03bd online \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd.<\/p>\n<p>\u03a3\u03c4\u03cc\u03c7\u03bf\u03c2, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03bc\u03ad\u03c3\u03c9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03cd\u03bf\u03c5 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03bc\u03ad\u03bb\u03b7 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ac\u03c2. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03b5\u03af \u03b1\u03c5\u03c4\u03cc \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd \u03c4\u03b7\u03c2, \u03b1\u03bd\u03b1\u03bb\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>\u0394.2. M\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2<\/h4>\n<p>\u0393\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd, \u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 \u03c0\u03bf\u03c3\u03bf\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c9\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ad\u03bd\u03b1 <u>\u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf \u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf<\/u>, \u03c4\u03bf 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\u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ae \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd.<\/p>\n<p>\u03a4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03b4\u03b5\u03af\u03b3\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03b1\u03bd 233 \u03ad\u03b3\u03ba\u03c5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03ad\u03bd\u03c4\u03b1\u03be\u03b7\u03c2. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03ad\u03b3\u03b9\u03bd\u03b5 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7 Cronbach\u2019s Alpha, \u03bf \u03bf\u03c0\u03bf\u03af\u03bf\u03c2 \u03b2\u03c1\u03ad\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03bf 0.933. \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03b8\u03ad\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c3\u03c5\u03bd\u03b5\u03c0\u03b5\u03af\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u03a4\u03ad\u03bb\u03bf\u03c2, \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03b8\u03b7\u03ba\u03b1\u03bd \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ae \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c4\u03ac\u03c3\u03b5\u03c9\u03bd.<\/p>\n<p>&nbsp;<\/p>\n<h4>\u0394.3. \u03a4\u03b1 \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03c4\u03b5\u03b9<\/h4>\n<p>\u03a4\u03bf \u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf \u03b2\u03b1\u03c3\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03b5 \u03ad\u03bd\u03c4\u03b5\u03ba\u03b1 \u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ac\u03be\u03bf\u03bd\u03b5\u03c2 (\u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ad\u03c2) \u03b3\u03b9\u03b1 \u03ba\u03b1\u03b8\u03ad\u03bd\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5\u03c2 \u03bf\u03b9 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03ba\u03bb\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03b5 \u03bc\u03af\u03b1 \u03ae \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b4\u03b7\u03bb\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c0\u03b5\u03bd\u03c4\u03b1\u03b2\u03ac\u03b8\u03bc\u03b9\u03b1\u03c2 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1\u03c2 Likert. \u039f\u03b9 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03ae\u03c4\u03b1\u03bd:<\/p>\n<ul>\n<li>\u0394\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 online \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd\/\u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd<\/li>\n<li>\u0395\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 (convenience)<\/li>\n<li>Online \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1<\/li>\n<li>\u0393\u03bd\u03ce\u03bc\u03b5\u03c2 \u03c6\u03af\u03bb\u03c9\u03bd\/\u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1\u03c2 (word-of-mouth \u03ae WOM\/eWOM)<\/li>\n<li>\u0391\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac sites<\/li>\n<li>\u03a4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7<\/li>\n<li>\u0395\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae \u03c4\u03c9\u03bd social media<\/li>\n<li>\u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd<\/li>\n<li>\u0395\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 (trust)<\/li>\n<li>\u03a4\u03b9\u03bc\u03ae<\/li>\n<li>\u0394\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03ba\u03cd\u03c1\u03c9\u03c3\u03b7\u03c2 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7\u03c2.<\/li>\n<\/ul>\n<p>\u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03cc\u03bd\u03c4\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9:<\/p>\n<ul>\n<li>\u00ab\u0397 \u03c4\u03b9\u03bc\u03ae \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03ae \u03bc\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd online\u00bb<\/li>\n<li>\u00ab\u0398\u03b5\u03c9\u03c1\u03ce \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c0\u03bf\u03c5 \u03bc\u03bf\u03c5 \u03b5\u03bc\u03c0\u03bd\u03ad\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u00bb<\/li>\n<li>\u00ab\u0397 \u03b3\u03bd\u03ce\u03bc\u03b7 \u03c6\u03af\u03bb\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03b3\u03b5\u03bd\u03ce\u03bd \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03ae \u03bc\u03bf\u03c5\u00bb<\/li>\n<li>\u00ab\u0398\u03b1 \u03b1\u03b3\u03cc\u03c1\u03b1\u03b6\u03b1 \u03be\u03b1\u03bd\u03ac online \u03b5\u03ac\u03bd \u03ae\u03bc\u03bf\u03c5\u03bd \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf\u03c2\/\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u00bb<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>\u0394.4. \u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1<\/h4>\n<p>\u03a4\u03bf \u03b4\u03b5\u03af\u03b3\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03bc\u03b2\u03b1\u03bd\u03b5 233 \u03ac\u03c4\u03bf\u03bc\u03b1 \u03c4\u03b7\u03c2 Generation Z, \u03bc\u03b5 \u03bc\u03ad\u03c3\u03b7 \u03b7\u03bb\u03b9\u03ba\u03af\u03b1 \u03c4\u03b1 22 \u03ad\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03af\u03c3\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u03c6\u03cd\u03bb\u03bf\u03c5 (54,5% \u03ac\u03bd\u03b4\u03c1\u03b5\u03c2).<\/p>\n<p>\u0397 \u03c0\u03bb\u03b5\u03b9\u03bf\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03b5\u03c7\u03cc\u03bd\u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03b5\u03c1\u03c7\u03cc\u03c4\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03c6\u03ad\u03c1\u03b5\u03b9\u03b1 Santar\u00e9m (40,3%), \u03b5\u03bd\u03ce \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03c3\u03b5 \u03b7 \u039b\u03b9\u03c3\u03b1\u03b2\u03cc\u03bd\u03b1 (24%).<\/p>\n<p>\u03a9\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf \u03bc\u03bf\u03c1\u03c6\u03c9\u03c4\u03b9\u03ba\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf, 57,9% \u03b5\u03af\u03c7\u03b1\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03bf\u03b2\u03ac\u03b8\u03bc\u03b9\u03b1 \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 (\u039b\u03cd\u03ba\u03b5\u03b9\u03bf), 33,5% \u03ae\u03c4\u03b1\u03bd \u03b1\u03c0\u03cc\u03c6\u03bf\u03b9\u03c4\u03bf\u03b9 \u03b1\u03bd\u03ce\u03c4\u03b1\u03c4\u03b7\u03c2 \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7\u03c2, \u03b5\u03bd\u03ce 6% \u03b4\u03b9\u03ad\u03b8\u03b5\u03c4\u03b1\u03bd \u03bc\u03b5\u03c4\u03b1\u03c0\u03c4\u03c5\u03c7\u03b9\u03b1\u03ba\u03ae \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 2,6% \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae.<\/p>\n<p>\u03a3\u03c4\u03bf \u03c3\u03ba\u03ad\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2, 35,2% \u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9, 29,6% \u03b5\u03af\u03bd\u03b1\u03b9 \u03c6\u03bf\u03b9\u03c4\u03b7\u03c4\u03ad\u03c2, \u03ba\u03b1\u03b9 24% \u03c6\u03bf\u03b9\u03c4\u03b7\u03c4\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1. \u03a4\u03bf \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03bf \u03b4\u03b5\u03af\u03b3\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd\u03c4\u03b1\u03bd \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03bf\u03b1\u03c0\u03b1\u03c3\u03c7\u03bf\u03bb\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 (6,4%) \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ad\u03c1\u03b3\u03bf\u03c5\u03c2 (4,7%).<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_24172\" style=\"width: 611px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24172\" class=\"wp-image-24172\" title=\"\u0395\u03b9\u03ba\u03cc\u03bd\u03b1 1. \u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03b3\u03b9\u03b1 \u0395\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7-\u0391\u03c0\u03b1\u03c3\u03c7\u03cc\u03bb\u03b7\u03c3\u03b7\" src=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/-.png\" alt=\"\" width=\"601\" height=\"268\" srcset=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/-.png 733w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/--300x134.png 300w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/--335x149.png 335w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><p id=\"caption-attachment-24172\" class=\"wp-caption-text\">\u0395\u03b9\u03ba\u03cc\u03bd\u03b1 1. \u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03b3\u03b9\u03b1 \u0395\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7-\u0391\u03c0\u03b1\u03c3\u03c7\u03cc\u03bb\u03b7\u03c3\u03b7 \u0395\u03c1\u03c9\u03c4\u03b7\u03b8\u03ad\u03bd\u03c4\u03c9\u03bd (\u03a0\u03b7\u03b3\u03ae: \u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b1\u03c0\u03cc Santos, D., Ramos, A., Moreira, F., &amp; Sousa, M. J. (2023). Generation Z and Key-Factors on E-Commerce: A Study on the Portuguese Tourism Sector. Sustainability, 15(2), 1155 https:\/\/www.mdpi.com\/2076-3387\/10\/4\/103.)<\/p><\/div>\n<p><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/p>\n<p>\u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03bf\u03b9 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b1\u03bd \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03ad\u03bd\u03c4\u03b5\u03ba\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03cc\u03bd\u03c4\u03c9\u03bd.<\/p>\n<h5>\u039f\u03b9 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03bf\u03af \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03bc\u03ad\u03c3\u03bf\u03c5 \u03cc\u03c1\u03bf\u03c5:<\/h5>\n<ul>\n<li>\u0395\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7: \u039c = 4.23<\/li>\n<li>\u03a4\u03b9\u03bc\u03ae: \u039c = 4.15<\/li>\n<li>\u03a4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u0399\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2: \u039c = 4.12<\/li>\n<li>WOM\/eWOM (\u03b3\u03bd\u03ce\u03bc\u03b5\u03c2 \u03c6\u03af\u03bb\u03c9\u03bd\/\u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1\u03c2): \u039c = 4.03<\/li>\n<li>\u0394\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 online \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd: \u039c \u2248 3.96<\/li>\n<li>Online \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1: \u039c \u2248 3.93<\/li>\n<\/ul>\n<h5>\u039c\u03ad\u03c4\u03c1\u03b9\u03b1\u03c2 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2:<\/h5>\n<ul>\n<li>\u0395\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 (Convenience): \u039c = 3.70<\/li>\n<li>\u0391\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 websites: \u039c = 3.70<\/li>\n<\/ul>\n<h5>\u039b\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03bf\u03af:<\/h5>\n<ul>\n<li>Social Media: \u039c = 3.61<\/li>\n<li>\u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc: \u039c = 3.52<\/li>\n<li>\u0394\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03ba\u03cd\u03c1\u03c9\u03c3\u03b7\u03c2: \u039c = 3.53<\/li>\n<\/ul>\n<div id=\"attachment_24173\" style=\"width: 549px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24173\" class=\"wp-image-24173\" title=\"Gen Z \u03ba\u03b1\u03b9 Tourism e-commerce\" src=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/-1-3.png\" alt=\"\" width=\"539\" height=\"364\" srcset=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/-1-3.png 692w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/-1-3-300x202.png 300w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/-1-3-335x226.png 335w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/><p id=\"caption-attachment-24173\" class=\"wp-caption-text\">\u0395\u03b9\u03ba\u03cc\u03bd\u03b1 2. \u03a4\u03b9\u03bc\u03ad\u03c2 \u03b3\u03b9\u03b1 \u039a\u03ac\u03b8\u03b5 \u03a0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1 \u03bc\u03b5 \u0392\u03ac\u03c3\u03b7 \u03c4\u03bf \u039c\u03ad\u03c3\u03bf \u038c\u03c1\u03bf (\u03a0\u03b5\u03bd\u03c4\u03b1\u03b2\u03ac\u03b8\u03bc\u03b9\u03b1 \u039a\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 Likert) (\u03a0\u03b7\u03b3\u03ae: \u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b1\u03c0\u03cc Santos, D., Ramos, A., Moreira, F., &amp; Sousa, M. J. (2023). Generation Z and Key-Factors on E-Commerce: A Study on the Portuguese Tourism Sector. Sustainability, 15(2), 1155 https:\/\/www.mdpi.com\/2076-3387\/10\/4\/103.)<\/p><\/div>\n<p><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u0393\u03b5\u03bd\u03b9\u03ba\u03ac, \u03bf\u03b9 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03ad\u03b4\u03c9\u03c3\u03b1\u03bd \u03c5\u03c8\u03b7\u03bb\u03ae \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1\u03c2, \u03c4\u03b9\u03bc\u03ae\u03c2, \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ce\u03bd \u03c3\u03c5\u03c3\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd. \u0391\u03bd\u03c4\u03b9\u03b8\u03ad\u03c4\u03c9\u03c2, \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 social media, \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03ba\u03cd\u03c1\u03c9\u03c3\u03b7 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03b8\u03b5\u03c9\u03c1\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03b5\u03cd\u03bf\u03c5\u03c3\u03b1\u03c2 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1\u03c2.<\/p>\n<p>\u03a4\u03ad\u03bb\u03bf\u03c2, \u03b7 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c3\u03c5\u03c3\u03c7\u03b5\u03c4\u03af\u03c3\u03b5\u03c9\u03bd (Spearman) \u03b1\u03bd\u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ad\u03c2 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03c9\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03ce\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ce\u03bd:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u0395\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03a4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u0399\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2: \u03c1 = 0.762<\/li>\n<li>\u03a4\u03b9\u03bc\u03ae \u03ba\u03b1\u03b9 \u03a4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u0399\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2: \u03c1 = 0.548<\/li>\n<li>\u0395\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 Online \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1: \u03c1 = 0.405<\/li>\n<li>\u0395\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 (Convenience) \u03ba\u03b1\u03b9 \u0394\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03a0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ce\u03bd: \u03c1 = 0.530<\/li>\n<li>Online \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u0395\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 (Convenience): \u03c1 = 0.437<\/li>\n<li>\u03a4\u03b9\u03bc\u03ae \u03ba\u03b1\u03b9 Online \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1: \u03c1 = 0.522<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u0393\u03bd\u03ce\u03bc\u03b5\u03c2 \u03c6\u03af\u03bb\u03c9\u03bd\/\u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1\u03c2 (WOM\/eWOM) \u03ba\u03b1\u03b9 \u0394\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03ba\u03cd\u03c1\u03c9\u03c3\u03b7\u03c2 \u03b4\u03b5\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b1\u03bd \u03ba\u03b1\u03bc\u03af\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03c3\u03c7\u03ad\u03c4\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ad\u03c2, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03c9\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1.<\/p>\n<p>\u03a0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c3\u03c7\u03b5\u03c4\u03af\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03b5\u03c5\u03cc\u03bd\u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03cc\u03bd\u03c4\u03c9\u03bd:<\/p>\n<ul>\n<li>\u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u0391\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2: \u03c1 = 0.481<\/li>\n<li>Social media \u03ba\u03b1\u03b9 \u0391\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2: \u03c1 = 0.480<\/li>\n<li>\u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 social media: \u03c1 = 0.419<\/li>\n<\/ul>\n<p>\u039f\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ad\u03c2 \u03c3\u03c5\u03c3\u03c7\u03b5\u03c4\u03af\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, \u03c4\u03b9\u03bc\u03ae\u03c2, online \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03cd\u03c1\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03bf\u03bc\u03b1\u03b4\u03b9\u03ba\u03ac \u03c9\u03c2 \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03c1\u03b9\u03c4\u03b7\u03c1\u03af\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/p>\n<p>\u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ba\u03b1\u03b9 \u03c4\u03b1 social media \u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc, \u03c0\u03b9\u03bf \u03c0\u03b5\u03c1\u03b9\u03c6\u03b5\u03c1\u03b5\u03b9\u03b1\u03ba\u03cc \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ce\u03bd, \u03bc\u03b5 \u03c0\u03b9\u03bf \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/p>\n<p>&nbsp;<\/p>\n<h4>\u0394.5. \u03a4\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5<\/h4>\n<p>\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03bd\u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03cc\u03c4\u03b9 \u03b7 Generation Z \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03bc\u03b5 \u03ce\u03c1\u03b9\u03bc\u03b7, \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03b5\u03be\u03bf\u03b9\u03ba\u03b5\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03ac\u03c3\u03b7. \u039f\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03c4\u03b7\u03c2 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c3\u03b5 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, \u03b7 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03b9\u03bc\u03ae, \u03b7 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c5\u03c1\u03b5\u03af\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ce\u03bd \u03bc\u03ad\u03c3\u03c9 aggregators (\u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Booking \u03ba\u03b1\u03b9 \u03c4\u03bf Momondo).<\/p>\n<p>\u03a0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03c4\u03b1 social media, \u03bf\u03b9 \u03b1\u03c0\u03cc\u03c8\u03b5\u03b9\u03c2 \u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03ba\u03cd\u03c1\u03c9\u03c3\u03b7\u03c2 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03b1\u03c6\u03ce\u03c2 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1, \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03b7 Gen Z \u03b4\u03b5\u03bd \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03ae \u03b5\u03c0\u03b9\u03c6\u03b1\u03bd\u03b5\u03b9\u03b1\u03ba\u03ad\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba.<\/p>\n<p>\u0397 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae \u03c3\u03cd\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c6\u03af\u03bb\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03b3\u03b5\u03bd\u03b5\u03af\u03c2 (WOM) \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03ac \u03b4\u03c1\u03b1 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1. \u039f\u03b9 \u03c3\u03c5\u03c3\u03c7\u03b5\u03c4\u03af\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03c4\u03b9\u03bc\u03ae, \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c9\u03c2 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03bd\u03ad\u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae.<\/p>\n<p>\u03a3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac, \u03b7 Gen Z \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c0\u03bf\u03c5 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf, \u03b1\u03c0\u03bf\u03c1\u03c1\u03af\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03b1\u03b8\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03b7\u03c2 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03b1\u03be\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1.<\/p>\n<p>&nbsp;<\/p>\n<h4>\u0394.6. \u0394\u03b9\u03ba\u03ad\u03c2 \u03bc\u03bf\u03c5 \u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2-\u03b9\u03b4\u03ad\u03b5\u03c2-\u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1.<\/h4>\n<p>\u039c\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03bf\u03cd\u03c3\u03b1\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03cc\u03c3\u03bf \u03b3\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b1\u03b9\u03c4\u03ad\u03c1\u03c9 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03bc\u03ad\u03b1. \u03a0\u03c1\u03ce\u03c4\u03bf\u03bd, \u03b7 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c9\u03c2 \u03ad\u03bd\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b1\u03c1\u03cc\u03c7\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 e-commerce, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03bf\u03c5\u03bd \u03c3\u03b5 \u03b1\u03c3\u03c6\u03b1\u03bb\u03b5\u03af\u03c2, \u03c6\u03b9\u03bb\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b1\u03bd\u03b5\u03af\u03c2 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b1\u03c5\u03c4\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b7 Gen Z \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf.<\/p>\n<p>\u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03bc\u03b5 \u03c4\u03b7 Generation Y (Millennials). \u0388\u03c7\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b4\u03cd\u03bf \u03b1\u03c5\u03c4\u03ad\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03af\u03b4\u03b9\u03b5\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ae \u03b7 Gen Z \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2;<\/p>\n<p>\u03a4\u03ad\u03bb\u03bf\u03c2, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03bb\u03b5\u03b9\u03bf\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03bd\u03ad\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af aggregators (\u03cc\u03c0\u03c9\u03c2 Booking, Momondo, Skyscanner), \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b1\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c9\u03c2 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2. \u039c\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03ad\u03be\u03c5\u03c0\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03bf\u03c5\u03bd \u03c3\u03c7\u03ad\u03c3\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 (\u03b1\u03c0\u2019 \u03cc\u03c4\u03b9 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9) \u03b4\u03b5\u03bd \u03c3\u03c5\u03b3\u03ba\u03b9\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03b1\u03c0\u03cc \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03b9\u03c2.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03bf e-commerce \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b1\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2. \u0399\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b7 Gen.. \u0394\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1..<\/p>\n","protected":false},"author":733,"featured_media":24168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[1711,2073,419,2048,2044,719,84],"class_list":["post-24167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-epistimi","tag-ecommerce","tag-gen-z","tag-tourism","tag-tourism-ecommerce","tag-2044","tag-719","tag-tourismos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.0.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03cc\u03bd\u03c4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7 Gen Z \u03ba\u03b1\u03b9 \u03c4\u03bf tourism e-commerce 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