{"id":24120,"date":"2025-05-19T23:19:21","date_gmt":"2025-05-19T20:19:21","guid":{"rendered":"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/?p=24120"},"modified":"2025-05-19T23:28:53","modified_gmt":"2025-05-19T20:28:53","slug":"digital-tools-ai-tourismos","status":"publish","type":"post","link":"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/digital-tools-ai-tourismos\/","title":{"rendered":"\u0397 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03cc\u03bb\u03b5\u03c9\u03bd"},"content":{"rendered":"<h3><strong>\u0391<\/strong><strong>. \u039f<\/strong><strong> \u03c4\u03af\u03c4\u03bb\u03bf\u03c2<\/strong><strong> \u03c4\u03bf\u03c5<\/strong><strong> \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5<\/strong><\/h3>\n<p>Possibilities of Using Online Tools and Artificial Intelligence in City Marketing<\/p>\n<h3><strong>\u0392. \u0395\u03bd\u03b5\u03c1\u03b3\u03cc\u03c2 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf <\/strong><\/h3>\n<p><a href=\"https:\/\/papers.academic-conferences.org\/index.php\/ecie\/article\/view\/1834\">Possibilities of Using Online Tools and Artificial Intelligence in City Marketing<\/a><\/p>\n<h3><strong>\u0393. \u03a4\u03bf citescore \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03b9 \u03b7 \u03bb\u03ad\u03be\u03b7 \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5<\/strong><\/h3>\n<p>\u03a4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b4\u03b5\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03b9 CiteScore \u03c3\u03c4\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd Scopus, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5, \u03cc\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf \u03bf\u03b8\u03cc\u03bd\u03b7\u03c2.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-24127 alignnone\" src=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/citescore_scopus-300x46.png\" alt=\"\" width=\"646\" height=\"99\" srcset=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/citescore_scopus-300x46.png 300w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/citescore_scopus-1024x158.png 1024w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/citescore_scopus-768x119.png 768w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/citescore_scopus-335x52.png 335w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/citescore_scopus-1050x162.png 1050w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/citescore_scopus.png 1377w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/p>\n<p>\u039a\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd Scopus, \u03bf\u03c1\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 (keyword filter) \u03c3\u03c4\u03b7 \u03bb\u03ad\u03be\u03b7 &#8220;commerce&#8221;, \u03b5\u03bd\u03ce \u03b7 \u03bb\u03ad\u03be\u03b7-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03c0\u03bf\u03c5 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b5\u03bd\u03c4\u03bf\u03c0\u03b9\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03ae\u03c4\u03b1\u03bd &#8220;tourism&#8221;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24128\" src=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/results_limited_to-300x86.png\" alt=\"\" width=\"471\" height=\"135\" srcset=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/results_limited_to-300x86.png 300w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/results_limited_to-335x96.png 335w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/results_limited_to.png 360w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24126\" src=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/keyword-300x47.png\" alt=\"\" width=\"823\" height=\"129\" srcset=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/keyword-300x47.png 300w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/keyword-1024x161.png 1024w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/keyword-768x121.png 768w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/keyword-335x53.png 335w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/keyword-1050x165.png 1050w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/keyword.png 1377w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/p>\n<h3><strong>\u0394.1. \u03a4\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf<\/strong><\/h3>\n<p>\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03c4\u03b9\u03c2 <strong>\u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2<\/strong> \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 <strong>\u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2<\/strong> \u03ba\u03b1\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03c4\u03c9\u03bd \u03c0\u03cc\u03bb\u03b5\u03c9\u03bd \u03c4\u03b7\u03c2 \u03a3\u03bb\u03bf\u03b2\u03b1\u03ba\u03af\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c1\u03af\u03c3\u03c4\u03b5\u03c2, \u03c3\u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03c4\u03bf\u03c5 <strong>city marketing<\/strong>. \u039f \u03ba\u03cd\u03c1\u03b9\u03bf\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b1\u03c5\u03c4\u03ac \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 <strong>\u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2<\/strong> \u03c4\u03c9\u03bd \u03c0\u03cc\u03bb\u03b5\u03c9\u03bd, \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd, \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba.<\/p>\n<p>\u03a0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1, \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd <strong>\u03c0\u03b1\u03c1\u03bf\u03cd\u03c3\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7<\/strong> \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ce\u03bd \u2013 \u03cc\u03c0\u03c9\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2, \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2, \u03b5\u03b9\u03ba\u03bf\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 chatbots \u2013 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03b9\u03bf \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03b5\u03af\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03a3\u03bb\u03bf\u03b2\u03b1\u03ba\u03af\u03b1\u03c2. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c1\u03af\u03c3\u03c4\u03b5\u03c2, \u03b5\u03bd\u03ce \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03b9\u03c3\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03c7\u03ce\u03c1\u03b1\u03c2, \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ac \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5\u03c2. \u03a3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 <strong>\u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2<\/strong> \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5\u03c2 \u03bf\u03b9 \u03c0\u03cc\u03bb\u03b5\u03b9\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c4\u03bf\u03c5\u03c2, \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03bf\u03c5\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2, \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd \u03c3\u03c4\u03bf\u03bd \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc.<\/p>\n<h3><strong>\u0394.2. \u0397 \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5<\/strong><\/h3>\n<p>\u0397 \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 <strong>\u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7<\/strong> (descriptive analysis). \u03a3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1, \u03b7 \u03c3\u03c5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03b1\u03c2 \u03b4\u03b5\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03b1, \u03c0\u03b5\u03b9\u03c1\u03ac\u03bc\u03b1\u03c4\u03b1 \u03ae \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf eye-tracking, \u03b1\u03bb\u03bb\u03ac \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03b5\u03b9 <strong>\u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ac<\/strong> \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b9\u03bf \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b9\u03bc\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03a3\u03bb\u03bf\u03b2\u03b1\u03ba\u03af\u03b1\u03c2.<\/p>\n<p>\u0397 \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae <strong>7 \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ce\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ce\u03bd<\/strong> (\u03cc\u03c0\u03c9\u03c2 Poprad, Bratislava \u03ba.\u03ac.) \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2, \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2:<\/p>\n<ul>\n<li>\u0391\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b5\u03c2 <strong>\u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2<\/strong> \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c1\u03af\u03c3\u03c4\u03b5\u03c2<\/li>\n<li>\u0391\u03bd \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03b5 <strong>\u03be\u03ad\u03bd\u03b5\u03c2 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b5\u03c2<\/strong><\/li>\n<li>\u0391\u03bd \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd <strong>\u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2<\/strong> \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c1\u03af\u03c3\u03c4\u03b5\u03c2<\/li>\n<li>\u0391\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd <strong>virtual tours<\/strong><\/li>\n<li>\u0391\u03bd \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd <strong>chatbot<\/strong> \u03ae \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd\u03c2 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03c2<\/li>\n<\/ul>\n<p>\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03c0\u03b9\u03bd\u03ac\u03ba\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c7\u03bf\u03bb\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03c1\u03c9\u03c4\u03bf\u03b3\u03b5\u03bd\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ba\u03ae \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae. \u0395\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 \u03bc\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae \u03c0\u03b1\u03c1\u03b1\u03c4\u03af\u03b8\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c4\u03b7\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2.<\/p>\n<h3><strong>\u0394.3. \u03a4\u03b1 \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03c4\u03b5\u03b9<\/strong><\/h3>\n<p>\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf, \u03b5\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03b7 \u03bc\u03bf\u03c1\u03c6\u03ae \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03af\u03c7\u03b1\u03bd \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c4\u03b9\u03ba\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2, \u03b4\u03b9\u03b1\u03c4\u03c5\u03c0\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b5 \u03c4\u03b7 \u03bc\u03bf\u03c1\u03c6\u03ae \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd \u03ae \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03ce\u03bd, \u03cc\u03c0\u03c9\u03c2:<\/p>\n<ul>\n<li>\u03a0\u03ce\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03c0\u03cc\u03bb\u03b5\u03c9\u03bd \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c1\u03af\u03c3\u03c4\u03b5\u03c2 \u03c3\u03c4\u03b7 \u03a3\u03bb\u03bf\u03b2\u03b1\u03ba\u03af\u03b1;<\/li>\n<li>\u03a0\u03bf\u03b9\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03ce\u03bd;<\/li>\n<li>\u0393\u03b9\u03b1\u03c4\u03af \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd chatbots \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03cc\u03c7\u03b9;<\/li>\n<li>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03c3\u03b5 \u03c4\u03bf\u03c0\u03b9\u03ba\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf;<\/li>\n<li>\u03a4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ce\u03bd\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03bf\u03b3\u03b5\u03bd\u03ce\u03bd \u03c0\u03b7\u03b3\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03c9\u03bd online \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae\u03c2.<\/li>\n<\/ul>\n<h3><strong>\u0394.4. \u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b2\u03c1\u03b5\u03b9 \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf<\/strong><\/h3>\n<p>\u0397 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03b5\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03c4\u03ac \u03c0\u03b9\u03bf \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03a3\u03bb\u03bf\u03b2\u03b1\u03ba\u03af\u03b1\u03c2 \u03c4\u03bf 2022. \u03a4\u03b1 \u03ba\u03cd\u03c1\u03b9\u03b1 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9:<\/p>\n<p><strong>\u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03a0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u0394\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03a0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2:<\/strong><\/p>\n<ul>\n<li><strong>6 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 7 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2<\/strong> \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ae \u03c5\u03c0\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b1\u03c6\u03b9\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc.<\/li>\n<li>\u039f\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b5 <strong>\u03be\u03ad\u03bd\u03b5\u03c2 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b5\u03c2<\/strong> (\u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b1\u03b3\u03b3\u03bb\u03b9\u03ba\u03ac), \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03b1\u03bb\u03bb\u03bf\u03b4\u03b1\u03c0\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5\u03c1\u03af\u03c3\u03c4\u03b5\u03c2.<\/li>\n<\/ul>\n<p><strong>\u03a7\u03c1\u03ae\u03c3\u03b7 \u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ce\u03bd \u03b3\u03b9\u03b1 \u03a4\u03bf\u03c5\u03c1\u03af\u03c3\u03c4\u03b5\u03c2: <\/strong><strong>3 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 7 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2<\/strong> \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd mobile \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae (app) \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1, \u03b1\u03be\u03b9\u03bf\u03b8\u03ad\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2.<\/p>\n<p><strong>\u0395\u03b9\u03ba\u03bf\u03bd\u03b9\u03ba\u03ad\u03c2 \u03a0\u03b5\u03c1\u03b9\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 (Virtual Tours): <\/strong><strong>4 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2<\/strong> \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03b9\u03ba\u03bf\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c0\u03b5\u03c1\u03b9\u03ae\u03b3\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03b7\u03bd \u03c0\u03cc\u03bb\u03b7 \u03b5\u03af\u03c4\u03b5 \u03c3\u03b5 \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03b1 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b1\u03be\u03b9\u03bf\u03b8\u03ad\u03b1\u03c4\u03b1, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b5\u03c5\u03ba\u03bf\u03bb\u03cd\u03bd\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c0\u03c1\u03b9\u03bd \u03c4\u03bf \u03c4\u03b1\u03be\u03af\u03b4\u03b9 \u03ae \u03b3\u03b9\u03b1 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n<p><strong>\u03a7\u03c1\u03ae\u03c3\u03b7 Chatbot \u03ae \u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd \u0392\u03bf\u03b7\u03b8\u03bf\u03cd: <\/strong>\u039c\u03cc\u03bd\u03bf <strong>2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2<\/strong> \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd chatbot \u03ae \u03b5\u03b9\u03ba\u03bf\u03bd\u03b9\u03ba\u03cc \u03b2\u03bf\u03b7\u03b8\u03cc \u03c3\u03c4\u03b9\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03ce\u03bd \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf.<\/p>\n<p><strong>\u0391\u03bd\u03bf\u03bc\u03bf\u03b9\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u0391\u03bd\u03b9\u03c3\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2: <\/strong><\/p>\n<ul>\n<li>\u03a0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03bd\u03bf\u03bc\u03bf\u03b9\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1 \u03c3\u03c4\u03bf\u03bd \u03b2\u03b1\u03b8\u03bc\u03cc \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ce\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03b1\u03bd\u03ac \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae.<\/li>\n<li>\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03bc\u03b5 \u03c0\u03bb\u03ae\u03c1\u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c5\u03c3\u03c4\u03b5\u03c1\u03bf\u03cd\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24146\" src=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/data_from_city_marketing_analysis-1-300x81.png\" alt=\"\" width=\"633\" height=\"171\" srcset=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/data_from_city_marketing_analysis-1-300x81.png 300w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/data_from_city_marketing_analysis-1-1024x276.png 1024w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/data_from_city_marketing_analysis-1-768x207.png 768w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/data_from_city_marketing_analysis-1-335x90.png 335w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/data_from_city_marketing_analysis-1-1050x283.png 1050w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/data_from_city_marketing_analysis-1.png 1377w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/p>\n<p>\u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9, \u03c0\u03b1\u03c1\u03ac \u03c4\u03b9\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc, \u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c3\u03bb\u03bf\u03b2\u03b1\u03ba\u03b9\u03ba\u03ad\u03c2 \u03c0\u03cc\u03bb\u03b5\u03b9\u03c2 <strong>\u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae<\/strong>. \u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03b1 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2, \u03b9\u03b4\u03af\u03c9\u03c2 \u03c3\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03bf\u03b9 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 (mobile apps) \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03af \u03b2\u03bf\u03b7\u03b8\u03bf\u03af.<\/p>\n<h3><strong>\u0394.5. \u03a4\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5<\/strong><\/h3>\n<p>\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03b5\u03b9 \u03c3\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c1\u03cc\u03bb\u03bf \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03c3\u03c4\u03bf\u03bd \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03c4\u03bf\u03c5 city marketing \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c3\u03bb\u03bf\u03b2\u03b1\u03ba\u03b9\u03ba\u03ad\u03c2 \u03c0\u03cc\u03bb\u03b5\u03b9\u03c2. \u0397 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03bd\u03b1\u03c0\u03cc\u03c3\u03c0\u03b1\u03c3\u03c4\u03bf \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03c4\u03b7\u03c2 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03cc\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 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<strong>\u03b1\u03bd\u03b9\u03c3\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2<\/strong> \u03c3\u03c4\u03b7\u03bd \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ce\u03bd, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03be\u03b5\u03b9 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b5\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ad\u03c2 \u2013 \u03cc\u03c0\u03c9\u03c2 \u03b5\u03b9\u03ba\u03bf\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 chatbots \u2013 \u03b5\u03bd\u03ce \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd 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\u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03c5\u03b8\u03b5\u03af \u03bc\u03b5 <strong>\u03c0\u03bb\u03b7\u03c1\u03ad\u03c3\u03c4\u03b5\u03c1\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/strong> \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf <strong>\u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03af\u03c9\u03c3\u03b7<\/strong>. \u0397 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03ac \u03c4\u03b7\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9, \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd.<\/p>\n<p>&nbsp;<\/p>\n<p>\u03a0\u03b7\u03b3\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2 \u03b5\u03be\u03c9\u03c6\u03cd\u03bb\u03bb\u03bf\u03c5:<em> Pexels, \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b7 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7: <a href=\"https:\/\/www.pexels.com\/el-gr\/photo\/280173\/\">https:\/\/www.pexels.com\/el-gr\/photo\/280173\/<\/a><\/em><\/p>\n<p>\u03a0\u03b7\u03b3\u03ae \u03c0\u03af\u03bd\u03b1\u03ba\u03b1:<em> Labudov\u00e1, L. (2023). Possibilities of Using Online Tools and Artificial Intelligence in City Marketing.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0391. \u039f \u03c4\u03af\u03c4\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5 Possibilities of Using Online Tools and Artificial Intelligence in City.. \u0394\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1..<\/p>\n","protected":false},"author":716,"featured_media":24129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"class_list":["post-24120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-epistimi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.0.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/digital-tools-ai-tourismos\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0397 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03cc\u03bb\u03b5\u03c9\u03bd - 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