{"id":24003,"date":"2025-05-19T21:44:10","date_gmt":"2025-05-19T18:44:10","guid":{"rendered":"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/?p=24003"},"modified":"2025-05-29T19:17:27","modified_gmt":"2025-05-29T16:17:27","slug":"%ce%b7-%ce%bb%ce%ae%cf%88%ce%b7-%ce%b1%cf%80%ce%bf%cf%86%ce%ac%cf%83%ce%b5%cf%89%ce%bd-%ce%b1%cf%80%cf%8c-%ce%b5%cf%80%ce%b9%cf%87%ce%b5%ce%b9%cf%81%ce%b7%ce%bc%ce%b1%cf%84%ce%af%ce%b5%cf%82-%cf%84","status":"publish","type":"post","link":"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/%ce%b7-%ce%bb%ce%ae%cf%88%ce%b7-%ce%b1%cf%80%ce%bf%cf%86%ce%ac%cf%83%ce%b5%cf%89%ce%bd-%ce%b1%cf%80%cf%8c-%ce%b5%cf%80%ce%b9%cf%87%ce%b5%ce%b9%cf%81%ce%b7%ce%bc%ce%b1%cf%84%ce%af%ce%b5%cf%82-%cf%84\/","title":{"rendered":"\u0397 \u03bb\u03ae\u03c8\u03b7 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03b1\u03c0\u03cc \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2-\u03a4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b5\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u0394\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ce\u03bd \u03a0\u03c5\u03bb\u03ce\u03bd \u03a4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03bd \u03b3\u03b9\u03b1 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03bf\u03cd: \u039c\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ba\u03ae \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae\u03c2 \u03c4\u03b7\u03c2 \u0395\u03b8\u03bd\u03b9\u03ba\u03ae\u03c2 \u039a\u03b5\u03c6\u03b1\u03bb\u03b1\u03b9\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7\u03c2 \u039d\u03ad\u03bf \u0394\u03b5\u03bb\u03c7\u03af, \u0399\u03bd\u03b4\u03af\u03b1"},"content":{"rendered":"<p>\u03a3\u03c4\u03b7 \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03c0\u03bf\u03c7\u03ae, \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b1\u03be\u03af\u03b4\u03b9\u03b1 \u03bc\u03ad\u03c3\u03c9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ce\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03bf\u03c1\u03bc\u03ce\u03bd. \u0397 \u03c0\u03b1\u03c1\u03bf\u03cd\u03c3\u03b1 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf <strong>The decision making of business travellers in selecting online travel portals for travel booking: An empirical study of Delhi national capital region, Indiah,<\/strong> (Datta, B., Sajnani, M., &amp; Thomas, J., 2018) \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03bf\u03cd <strong>GeoJournal of Tourism and Geosites<\/strong> \u03cd\u03c3\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 e-commerce.<\/p>\n<p>\u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03ac\u03c1\u03b8\u03c1\u03bf \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03bf\u03c5 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf <strong>\u03bf\u03b9 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2-\u03a4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b5\u03c2<\/strong> \u03c3\u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae <strong>\u03c4\u03b7\u03c2 \u0395\u03b8\u03bd\u03b9\u03ba\u03ae\u03c2 \u039a\u03b5\u03c6\u03b1\u03bb\u03b1\u03b9\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7\u03c2 \u03c4\u03bf\u03c5 \u039d\u03ad\u03bf\u03c5 \u0394\u03b5\u03bb\u03c7\u03af<\/strong> \u03c3\u03c4\u03b7\u03bd \u0399\u03bd\u03b4\u03af\u03b1 <strong>\u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03ad\u03c3\u03c9 \u0394\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ce\u03bd \u03a0\u03c5\u03bb\u03ce\u03bd \u03a4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03bd<\/strong>. \u03a3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 <strong>\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2<\/strong> \u03ba\u03b1\u03b9 <strong>\u03c0\u03bf\u03b9\u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03b1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf<\/strong> \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd.<\/p>\n<p>\u0397 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 <strong>\u03b2\u03b1\u03c3\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03b5 \u03c0\u03bf\u03c3\u03bf\u03c4\u03b9\u03ba\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1<\/strong> \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c5\u03bb\u03bb\u03ad\u03c7\u03b8\u03b7\u03ba\u03b1\u03bd <strong>\u03bc\u03ad\u03c3\u03c9 \u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03c9\u03bd \u03b1\u03c0\u03cc 300 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2-\u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b5\u03c2<\/strong> \u03c3\u03c4\u03bf \u0394\u03b9\u03b5\u03b8\u03bd\u03ad\u03c2 \u0391\u03b5\u03c1\u03bf\u03b4\u03c1\u03cc\u03bc\u03b9\u03bf \u03c4\u03b7\u03c2 \u0399\u03bd\u03b4\u03af\u03b1\u03c2, \u03b5\u03ba \u03c4\u03c9\u03bd \u03bf\u03c0\u03bf\u03af\u03c9\u03bd <strong>150 \u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7<\/strong>. \u039c\u03b5 \u03c4\u03b7 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03bc\u03b5\u03b8\u03cc\u03b4\u03bf\u03c5 <strong>\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u0399\u03b5\u03c1\u03b1\u03c1\u03c7\u03b9\u03ba\u03ae\u03c2 \u0394\u03bf\u03bc\u03ae\u03c2 (AHP)<\/strong>, \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd \u03bf\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03ce\u03bd \u03c9\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b5\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03cc\u03c0\u03c9\u03c2 <strong>\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong>,<strong> \u03b7 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1<\/strong>,<strong> \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2<\/strong> \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b5\u03c2.<\/p>\n<p>\u0397 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03b1\u03c5\u03c4\u03ae <strong>\u03b8\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2<\/strong>, <strong>\u03b8\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03ce\u03bd<\/strong> \u03ba\u03b1\u03b9 <strong>\u03b8\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2<\/strong> \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5\u03c2 <strong>\u03bf\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03b9\u03b8\u03bf\u03cd\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ce\u03bd-\u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/strong> \u03c4\u03bf\u03c5\u03c2.<\/p>\n<h1>\u03a3\u03c7\u03b5\u03c4\u03b9\u03ba\u03bf\u03af \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03b9<\/h1>\n<p><a href=\"https:\/\/gtg.webhost.uoradea.ro\/PDF\/GTG-2-2018\/gtg.22205-292.pdf\" target=\"_blank\" rel=\"noopener\">\u03a3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03c2 \u0386\u03c1\u03b8\u03c1\u03bf\u03c5<\/a><\/p>\n<p><a href=\"https:\/\/www.scopus.com\/record\/display.uri?eid=2-s2.0-85049985425&amp;origin=resultslist&amp;sort=plf-f&amp;src=s&amp;sid=3434a91c08ef08d4899a5d7b6e974f7b&amp;sot=b&amp;sdt=cl&amp;cluster=scoexactkeywords%2C%22Commerce%22%2Ct%2C%22Tourism%22%2Ct&amp;s=%28TITLE-ABS-KEY%28tourism%29+AND+TITLE-ABS-KEY%28online+AND+shopping%29%29&amp;sl=30&amp;sessionSearchId=3434a91c08ef08d4899a5d7b6e974f7b&amp;relpos=31\" target=\"_blank\" rel=\"noopener\">\u03a3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03c2 Scopus<\/a><\/p>\n<p><a href=\"https:\/\/www.scopus.com\/sourceid\/21100286463\" target=\"_blank\" rel=\"noopener\">\u03a3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03c2 \u03a0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03bf\u03cd<\/a><\/p>\n<h1>Citescore \u03ba\u03b1\u03b9 \u039b\u03ad\u03be\u03b5\u03b9\u03c2-\u039a\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac<\/h1>\n<p>\u03a4\u03bf \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf <strong>GeoJournal of Tourism and Geosites<\/strong> \u03ba\u03b1\u03b9 \u03c4\u03bf Citescore \u03b5\u03af\u03bd\u03b1\u03b9 <strong>3,9 <\/strong>\u03b3\u03b9\u03b1 \u03c4\u03bf 2023 (\u0395\u03b9\u03ba\u03cc\u03bd\u03b1 1) \u03bc\u03b5 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac<strong> 1.268 \u03ac\u03c1\u03b8\u03c1\u03b1 <\/strong>\u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 (\u0395\u03b9\u03ba\u03cc\u03bd\u03b1 2).<\/p>\n<div id=\"attachment_24008\" style=\"width: 1337px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24008\" class=\"wp-image-24008 size-full\" src=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/1_citescore.png\" alt=\"\" width=\"1327\" height=\"603\" srcset=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/1_citescore.png 1327w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/1_citescore-300x136.png 300w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/1_citescore-1024x465.png 1024w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/1_citescore-768x349.png 768w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/1_citescore-335x152.png 335w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/1_citescore-1050x477.png 1050w\" sizes=\"auto, (max-width: 1327px) 100vw, 1327px\" \/><p id=\"caption-attachment-24008\" class=\"wp-caption-text\"><em><strong>\u0395\u03b9\u03ba\u03cc\u03bd\u03b1 1_CiteScore<\/strong><\/em><\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"mceTemp\"><\/div>\n<div id=\"attachment_24009\" style=\"width: 1334px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24009\" class=\"wp-image-24009 size-full\" src=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/2_-.png\" alt=\"\" width=\"1324\" height=\"432\" srcset=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/2_-.png 1324w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/2_--300x98.png 300w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/2_--1024x334.png 1024w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/2_--768x251.png 768w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/2_--335x109.png 335w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/2_--1050x343.png 1050w\" sizes=\"auto, (max-width: 1324px) 100vw, 1324px\" \/><p id=\"caption-attachment-24009\" class=\"wp-caption-text\"><strong><em>\u0395\u03b9\u03ba\u03cc\u03bd\u03b1 2_\u03a3\u03cd\u03bd\u03bf\u03bb\u03bf \u0394\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ad\u03bd\u03c9\u03bd \u0386\u03c1\u03b8\u03c1\u03c9\u03bd<\/em><\/strong><\/p><\/div>\n<p>\u039a\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03bf\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac Tourism \u03ba\u03b1\u03b9 Commerce (\u0395\u03b9\u03ba\u03cc\u03bd\u03b1 3), \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b9\u03bb\u03ad\u03c7\u03b8\u03b7\u03ba\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03c3\u03b5 Article Title, Abstract, Keywords \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 Tourism \u03ba\u03b1\u03b9 Online Shopping, \u03bc\u03b5 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bd\u03b1 \u03ad\u03c1\u03b8\u03bf\u03c5\u03bd 47 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03ac\u03c1\u03b8\u03c1\u03b1 (\u0395\u03b9\u03ba\u03cc\u03bd\u03b1 4). \u03a4\u03bf \u03b5\u03bd \u03bb\u03cc\u03b3\u03c9 \u03ac\u03c1\u03b8\u03c1\u03bf \u03b2\u03c1\u03ad\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b7\u03bd \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1, \u03c3\u03c4\u03b7\u03bd \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b8\u03ad\u03c3\u03b7.<\/p>\n<div id=\"attachment_24010\" style=\"width: 269px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24010\" class=\"wp-image-24010 size-full\" src=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/3_-.png\" alt=\"\" width=\"259\" height=\"309\" srcset=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/3_-.png 259w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/3_--251x300.png 251w\" sizes=\"auto, (max-width: 259px) 100vw, 259px\" \/><p id=\"caption-attachment-24010\" class=\"wp-caption-text\"><em><strong>\u0395\u03b9\u03ba\u03cc\u03bd\u03b1 3_\u039b\u03ad\u03be\u03b5\u03b9\u03c2 \u039a\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac<\/strong><\/em><\/p><\/div>\n<div id=\"attachment_24011\" style=\"width: 929px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24011\" class=\"wp-image-24011 size-full\" src=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/4_-.png\" alt=\"\" width=\"919\" height=\"363\" srcset=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/4_-.png 919w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/4_--300x118.png 300w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/4_--768x303.png 768w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/4_--335x132.png 335w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/><p id=\"caption-attachment-24011\" class=\"wp-caption-text\"><em><strong>\u0395\u03b9\u03ba\u03cc\u03bd\u03b1 4_\u03a0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u0391\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2<\/strong><\/em><\/p><\/div>\n<h2>\u03a3\u03ba\u03bf\u03c0\u03cc\u03c2 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5<\/h2>\n<p>\u03a4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03b9 <strong>\u03bc\u03b5 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2-\u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b5\u03c2 \u03c3\u03c4\u03b7\u03bd \u0395\u03b8\u03bd\u03b9\u03ba\u03ae \u039a\u03b5\u03c6\u03b1\u03bb\u03b1\u03b9\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7 \u039d\u03ad\u03bf \u0394\u03b5\u03bb\u03c7\u03af<\/strong> \u03c3\u03c4\u03b7\u03bd \u0399\u03bd\u03b4\u03af\u03b1, <strong>\u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ad\u03c2 \u03c0\u03cd\u03bb\u03b5\u03c2<\/strong> \u03bc\u03ad\u03c3\u03c9 \u03c4\u03c9\u03bd \u03bf\u03c0\u03bf\u03af\u03c9\u03bd <strong>\u03b8\u03b1 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03b9\u03c2 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b5\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c4\u03b1\u03be\u03af\u03b4\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2<\/strong>. \u0392\u03b1\u03c3\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b7\u03c6\u03b8\u03bf\u03cd\u03bc\u03b5 <strong>\u03c4\u03b9 \u03cd\u03c6\u03bf\u03c2 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03bd \u03bf\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b5\u03c2 \u03c3\u03c4\u03b7 \u03bb\u03ae\u03c8\u03b7 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd<\/strong> \u03ba\u03b1\u03b9 <strong>\u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03bc\u03b5\u03c4\u03c1\u03bf\u03b9<\/strong> \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03c5\u03bd\u03c4\u03b5\u03bb\u03ad\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2.<\/p>\n<p>\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ce\u03bd-\u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03bd\u03b1\u03bb\u03c5\u03b8\u03bf\u03cd\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9. \u0391\u03be\u03af\u03b6\u03b5\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bc\u03b5 \u03c0\u03c9\u03c2 <strong>\u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03c1\u03cc\u03bb\u03bf \u03b5\u03bd\u03b4\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03af\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ac\u03bc\u03b5\u03c4\u03c1\u03bf\u03b9 \u03cc\u03c0\u03c9\u03c2 \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b6\u03c9\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03ba\u03ac\u03c3\u03c4\u03bf\u03c4\u03b5 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b7<\/strong>, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 <strong>\u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b7\u03b8\u03bf\u03cd\u03bd \u03bc\u03b5 \u03bc\u03af\u03b1 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1<\/strong>.<\/p>\n<p>\u039f \u03c4\u03bf\u03bc\u03ad\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c4\u03b1 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\u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03b1\u03ba\u03ad\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5\u03c2 <strong>\u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2<\/strong> \u03bc\u03b5 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bd\u03b1 <strong>\u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c7\u03ce\u03c1\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b1\u03b9\u03c4\u03ad\u03c1\u03c9 \u03b5\u03be\u03b5\u03c1\u03b5\u03cd\u03bd\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2<\/strong>.<\/p>\n<h2><a name=\"_Toc198485686\"><\/a>\u039c\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5<\/h2>\n<p><strong>\u0397 \u039c\u03ad\u03b8\u03bf\u03b4\u03bf\u03c2 \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u0399\u03b5\u03c1\u03b1\u03c1\u03c7\u03af\u03b1\u03c2 (<\/strong><strong>AHP<\/strong><strong>)<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03c9\u03c4\u03b1\u03c1\u03c7\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1. \u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 <strong>\u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03bc\u03ad\u03c3\u03c9 \u03bc\u03b1\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03be\u03af\u03c3\u03c9\u03c3\u03b7\u03c2<\/strong>, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac\u03c4\u03b1\u03b9 <strong>\u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03bf\u03af \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03bd\u03b1 \u03bb\u03b7\u03c6\u03b8\u03bf\u03cd\u03bd \u03c3\u03c9\u03c3\u03c4\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2<\/strong>. \u0393\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b6\u03b5\u03c5\u03b3\u03ac\u03c1\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03c4\u03c1\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u03c6\u03c4\u03b9\u03ac\u03c7\u03bd\u03bf\u03c5\u03bc\u03b5 \u03bc\u03af\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03c3\u03c7\u03ad\u03c4\u03b9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03c4\u03c1\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03bb\u03cd\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2. <strong>\u0388\u03bd\u03b1\u03c2 \u03c0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b7\u03c1\u03af\u03c9\u03bd \u03bc\u03b5 \u03c4\u03b9\u03bc\u03ad\u03c2 1, 3, 5, 7, 9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf\u03c2 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c3\u03c5\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 <\/strong><strong>n<\/strong><strong> (<\/strong><strong>n<\/strong><strong>-1)\/2. \u03a3\u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c0\u03b5\u03b9\u03ba\u03bf\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2: 9(9-1)\/2=36<\/strong>.<\/p>\n<p>\u039f\u03b9 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ba\u03bb\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03bf\u03c5\u03bd \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03b6\u03b5\u03c5\u03b3\u03ac\u03c1\u03b9\u03b1 \u03b1\u03be\u03b9\u03ce\u03bd \u03c0\u03bf\u03b9\u03b1 \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7, \u03b4\u03b7\u03bb\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bd\u03b1\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03b1\u03c0\u03cc \u03c4\u03bf 1 \u03ad\u03c9\u03c2 \u03c4\u03bf 9. \u03a3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c4\u03bf 9 \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1, \u03c4\u03bf 7 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03bc\u03af\u03b1 \u03b1\u03be\u03af\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac\u03c4\u03b1\u03b9 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b1 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03bc\u03c0\u03c1\u03ac\u03ba\u03c4\u03c9\u03c2, \u03c4\u03bf 5 \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03be\u03af\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac\u03c4\u03b1\u03b9 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b1 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b7\u03c2, \u03c4\u03bf 3 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03be\u03af\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac\u03c4\u03b1\u03b9 \u03b5\u03bb\u03b1\u03c6\u03c1\u03ce\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf 1 \u03cc\u03c4\u03b9 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03cd\u03bf \u03b1\u03be\u03af\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b5\u03c2 (\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 1).<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_24012\" style=\"width: 996px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24012\" class=\"wp-image-24012 size-full\" src=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/1_-.png\" alt=\"\" width=\"986\" height=\"58\" srcset=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/1_-.png 986w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/1_--300x18.png 300w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/1_--768x45.png 768w, https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/1_--335x20.png 335w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\" \/><p id=\"caption-attachment-24012\" class=\"wp-caption-text\"><em><strong>\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 1_\u039c\u03bf\u03c4\u03af\u03b2\u03bf \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03b1\u03bd\u03ac \u0396\u03b5\u03cd\u03b3\u03b7<\/strong><\/em><\/p><\/div>\n<p><strong>\u039a\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03bf\u03c1\u03b8\u03cc \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b9\u03bc\u03ae\u03c2 <\/strong><strong>Eigen<\/strong><strong> \u03bb<\/strong><strong>max<\/strong><strong>, \u03bc\u03b5 \u03c3\u03ba\u03bf\u03c0\u03cc \u03bd\u03b1 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03c4\u03b5\u03af \u03bf \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2 <\/strong><strong>CI<\/strong><strong> \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b7\u03c2 \u03b5\u03be\u03af\u03c3\u03c9\u03c3\u03b7\u03c2 CI = (\u03bbmax \u2013 n)\/(n-1), \u03cc\u03c0\u03bf\u03c5 <\/strong><strong>n<\/strong><strong>=\u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03c0\u03af\u03bd\u03b1\u03ba\u03b1<\/strong>. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 <strong>\u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5 \u03c4\u03bf\u03bd \u03bb\u03cc\u03b3\u03bf \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2 (<\/strong><strong>CR<\/strong><strong>) \u03c4\u03bf\u03c5 <\/strong><strong>CI<\/strong><strong> \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7 \u03c4\u03b9\u03bc\u03ae \u03c4\u03bf\u03c5 \u03c0\u03af\u03bd\u03b1\u03ba\u03b1 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b7\u03c1\u03af\u03c9\u03bd, \u03bf \u03bf\u03c0\u03bf\u03af\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03c1\u03b8\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03b5\u03ba\u03c4\u03cc\u03c2 \u03b5\u03ac\u03bd \u03b4\u03b5\u03bd \u03c5\u03c0\u03b5\u03c1\u03b2\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf 0,10<\/strong>.<\/p>\n<p>\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ad\u03bb\u03b1\u03b2\u03b5 \u03c7\u03ce\u03c1\u03b1 \u03c3\u03c4\u03bf \u0394\u03b9\u03b5\u03b8\u03bd\u03ad\u03c2 \u0391\u03b5\u03c1\u03bf\u03b4\u03c1\u03cc\u03bc\u03b9\u03bf \u00ab\u038a\u03bd\u03c4\u03b9\u03c1\u03b1 \u0393\u03ba\u03ac\u03bd\u03c4\u03b9\u00bb \u03c0\u03bf\u03c5 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03c4\u03b7\u03bd \u03c0\u03cc\u03bb\u03b7 \u0394\u03b5\u03bb\u03c7\u03af \u03c4\u03b7\u03c2 \u0399\u03bd\u03b4\u03b9\u03ac\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b1\u03b5\u03c1\u03bf\u03b4\u03c1\u03cc\u03bc\u03b9\u03bf \u03c3\u03c4\u03b7\u03bd \u03c7\u03ce\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03bf\u03cd\u03c2 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b5\u03c2, \u03cc\u03c0\u03bf\u03c5 <strong>\u03c3\u03c5\u03bb\u03bb\u03ad\u03c7\u03b8\u03b7\u03ba\u03b1\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03bf\u03c5<\/strong> \u03b1\u03c0\u03cc \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2-\u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b5\u03c2 \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03b5\u03af\u03c7\u03b1\u03bd \u03c0\u03c1\u03bf\u03c3\u03b1\u03bd\u03b1\u03c4\u03bf\u03bb\u03b9\u03c3\u03c4\u03b5\u03af \u03c3\u03b5 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c4\u03b1\u03be\u03af\u03b4\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ce\u03bd \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03c5\u03bb\u03ce\u03bd.<\/p>\n<h2>\u0395\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c4\u03ad\u03b8\u03b7\u03ba\u03b1\u03bd<\/h2>\n<p>\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b2\u03b1\u03c3\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b7 \u039c\u03ad\u03b8\u03bf\u03b4\u03bf \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u0399\u03b5\u03c1\u03b1\u03c1\u03c7\u03af\u03b1\u03c2 (AHP) \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03cd\u03c1\u03b9\u03bf\u03c2 \u03c3\u03ba\u03bf\u03c0\u03cc\u03c2 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03bc\u03b5\u03bb\u03b5\u03c4\u03b7\u03b8\u03bf\u03cd\u03bd \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03bf\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2-\u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ad\u03c2 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03cd\u03bb\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03cd\u03c3\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5\u03c2 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03b9\u03c3\u03c4\u03b5\u03af \u03c0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c3\u03bf \u03c5\u03c0\u03b5\u03c1\u03c4\u03b5\u03c1\u03b5\u03af \u03c4\u03c9\u03bd \u03ac\u03bb\u03bb\u03c9\u03bd.<\/p>\n<p>\u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03bb\u03ad\u03c7\u03b8\u03b7\u03ba\u03b1\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9:<\/p>\n<ul>\n<li><strong>\u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong><\/li>\n<li><strong>\u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2<\/strong><\/li>\n<li><strong>\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bb\u03b1\u03b2\u03ae\u03c2<\/strong><\/li>\n<li><strong>\u03b7 \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7<\/strong><\/li>\n<li><strong>\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7\u03c2 \u03b1\u03b9\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2<\/strong><\/li>\n<li><strong>\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong><\/li>\n<li><strong>\u03b7 \u03b1\u03c0\u03cc\u03bb\u03b1\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd<\/strong><\/li>\n<li><strong>\u03b7 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1<\/strong><\/li>\n<li><strong>\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ae <\/strong>\u03b5\u03c0\u03af\u03c0\u03c4\u03c9\u03c3\u03b7<\/li>\n<\/ul>\n<p>\u03a4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03bc\u03b2\u03b1\u03bd\u03b1\u03bd <strong>\u03c4\u03b7\u03bd \u03b4\u03cc\u03bc\u03b7\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03b9\u03b5\u03c1\u03b1\u03c1\u03c7\u03af\u03b1\u03c2 \u03c4\u03c1\u03b9\u03ce\u03bd \u03b5\u03c0\u03b9\u03c0\u03ad\u03b4\u03c9\u03bd<\/strong> \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd <strong>\u03c4\u03bf\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf<\/strong> (\u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1\u03be\u03af\u03b4\u03b9\u03b1), <strong>\u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1<\/strong> (\u03b1\u03be\u03af\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03ba\u03bb\u03c0)<strong> \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1<\/strong> (\u03c0\u03b9\u03bf \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c4\u03c9\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03ce\u03bd \u03ba\u03c1\u03b9\u03c4\u03b7\u03c1\u03af\u03c9\u03bd).<\/p>\n<h2>\u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1<\/h2>\n<p><strong>\u03a4\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c4\u03c9\u03bd \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03ae\u03c4\u03b1\u03bd 300 \u03ac\u03c4\u03bf\u03bc\u03b1<\/strong>, \u03b1\u03c0\u03cc \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 <strong>\u03bc\u03cc\u03bd\u03bf \u03c4\u03bf 50% \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03bf \u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf<\/strong>. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03c7\u03b5 \u03c9\u03c2 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bf\u03b9 \u03c0\u03bb\u03ae\u03c1\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c3\u03b5 150. \u03a4\u03bf 60% \u03c4\u03c9\u03bd \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03b5\u03c7\u03cc\u03bd\u03c4\u03c9\u03bd \u03ae\u03c4\u03b1\u03bd \u03ac\u03bd\u03b4\u03c1\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03bf 40% \u03b3\u03c5\u03bd\u03b1\u03af\u03ba\u03b5\u03c2, \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b7\u03bb\u03b9\u03ba\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03ba\u03c5\u03bc\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc 25 \u03ad\u03c9\u03c2 64 \u03b5\u03c4\u03ce\u03bd (\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 2). \u0397 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03ce\u03bd \u03cc\u03c4\u03b1\u03bd \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03bf\u03cd.<\/p>\n<table border=\"1\" width=\"522\">\n<tbody>\n<tr bgcolor=\"#FAEBD7\">\n<td style=\"font-weight: 400; text-align: center;\" bgcolor=\"#FAEBD7\" ><strong>Sample <\/strong><\/td>\n<td style=\"font-weight: 400; text-align: center;\" bgcolor=\"#FAEBD7\" ><strong>N<\/strong><\/td>\n<td style=\"font-weight: 400; text-align: center;\" bgcolor=\"#FAEBD7\" ><strong>Percentage<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"font-weight: 400; text-align: center;\">Male<\/td>\n<td style=\"font-weight: 400; text-align: center;\">90<\/td>\n<td style=\"font-weight: 400; text-align: center;\">60%<\/td>\n<\/tr>\n<tr>\n<td style=\"font-weight: 400; text-align: center;\">Female<\/td>\n<td style=\"font-weight: 400; text-align: center;\">60<\/td>\n<td style=\"font-weight: 400; text-align: center;\">40%<\/td>\n<\/tr>\n<tr>\n<td style=\"font-weight: 400; text-align: center;\">25-29<\/td>\n<td style=\"font-weight: 400; text-align: center;\">20<\/td>\n<td style=\"font-weight: 400; text-align: center;\">13.33%<\/td>\n<\/tr>\n<tr>\n<td style=\"font-weight: 400; text-align: center;\">30-34<\/td>\n<td style=\"font-weight: 400; text-align: center;\">28<\/td>\n<td style=\"font-weight: 400; text-align: center;\">18.66%<\/td>\n<\/tr>\n<tr>\n<td style=\"font-weight: 400; text-align: center;\">35-39<\/td>\n<td style=\"font-weight: 400; text-align: center;\">40<\/td>\n<td style=\"font-weight: 400; text-align: center;\">26.66%<\/td>\n<\/tr>\n<tr>\n<td style=\"font-weight: 400; text-align: center;\">40-44<\/td>\n<td style=\"font-weight: 400; text-align: center;\">22<\/td>\n<td style=\"font-weight: 400; text-align: center;\">14.66%<\/td>\n<\/tr>\n<tr>\n<td style=\"font-weight: 400; text-align: center;\">45-49<\/td>\n<td style=\"font-weight: 400; text-align: center;\">12<\/td>\n<td style=\"font-weight: 400; text-align: center;\">8%<\/td>\n<\/tr>\n<tr>\n<td style=\"font-weight: 400; text-align: center;\">50-54<\/td>\n<td style=\"font-weight: 400; text-align: center;\">10<\/td>\n<td style=\"font-weight: 400; text-align: center;\">6.66%<\/td>\n<\/tr>\n<tr>\n<td style=\"font-weight: 400; text-align: center;\">55-59<\/td>\n<td style=\"font-weight: 400; text-align: center;\">10<\/td>\n<td style=\"font-weight: 400; text-align: center;\">6.66%<\/td>\n<\/tr>\n<tr>\n<td style=\"font-weight: 400; text-align: center;\">60-64<\/td>\n<td style=\"font-weight: 400; text-align: center;\">8<\/td>\n<td style=\"font-weight: 400; text-align: center;\">5.33%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em><strong>\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 2_\u0394\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03cc \u03a0\u03c1\u03bf\u03c6\u03af\u03bb \u03c4\u03c9\u03bd \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ce\u03bd-\u03a4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03ce\u03bd<\/strong><\/em><\/p>\n<p>\u0393\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03ba\u03c1\u03b9\u03c4\u03b7\u03c1\u03af\u03c9\u03bd \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd \u03b5\u03b9\u03b4\u03b9\u03ba\u03bf\u03af, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b1\u03bd \u03c4\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b2\u03b1\u03c1\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03b8\u03b5\u03af \u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5 \u03c4\u03b7 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b3\u03b5\u03c9\u03bc\u03b5\u03c4\u03c1\u03b9\u03ba\u03ae\u03c2 \u03bc\u03ad\u03c3\u03b7\u03c2 \u03c4\u03b9\u03bc\u03ae\u03c2, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03b1\u03bd\u03b5\u03af \u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ce\u03bd \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03ce\u03bd. \u039f \u03c0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 3 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03c5\u03c0\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b9\u03bc\u03ce\u03bd \u03b2\u03b1\u03c1\u03ce\u03bd.<\/p>\n<table style=\"height: 498px;\" border=\"1\" width=\"911\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Product Quality<\/strong><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Cost<\/strong><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"119\"><strong>Time required to receive the Product<\/strong><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Convenience<\/strong><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Time Spent<\/strong><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Confidentiality<\/strong><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Shopping Enjoyment<\/strong><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Security<\/strong><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Environmental Impact<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Product Quality<\/strong><\/td>\n<td style=\"text-align: center;\">1<\/td>\n<td style=\"text-align: center;\">2.43380<\/td>\n<td style=\"text-align: center;\">2.89652<\/td>\n<td style=\"text-align: center;\">2.36767<\/td>\n<td style=\"text-align: center;\">2.37775<\/td>\n<td style=\"text-align: center;\">0.40028<\/td>\n<td style=\"text-align: center;\">0.97199<\/td>\n<td style=\"text-align: center;\">0.34751<\/td>\n<td style=\"text-align: center;\">0.97414<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Cost<\/strong><\/td>\n<td style=\"text-align: center;\">0.44348<\/td>\n<td style=\"text-align: center;\">1<\/td>\n<td style=\"text-align: center;\">1.08477<\/td>\n<td style=\"text-align: center;\">0.70588<\/td>\n<td style=\"text-align: center;\">0.10990<\/td>\n<td style=\"text-align: center;\">0.27411<\/td>\n<td style=\"text-align: center;\">0.91580<\/td>\n<td style=\"text-align: center;\">0.26562<\/td>\n<td style=\"text-align: center;\">0.66432<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Time required to receive the Product<\/strong><\/td>\n<td style=\"text-align: center;\">0.35709<\/td>\n<td style=\"text-align: center;\">0.13567<\/td>\n<td style=\"text-align: center;\">1<\/td>\n<td style=\"text-align: center;\">0.49454<\/td>\n<td style=\"text-align: center;\">0.57912<\/td>\n<td style=\"text-align: center;\">0.23753<\/td>\n<td style=\"text-align: center;\">0.54376<\/td>\n<td style=\"text-align: center;\">0.22520<\/td>\n<td style=\"text-align: center;\">0.57133<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Convenience<\/strong><\/td>\n<td style=\"text-align: center;\">0.44590<\/td>\n<td style=\"text-align: center;\">1.734730<\/td>\n<td style=\"text-align: center;\">2.07529<\/td>\n<td style=\"text-align: center;\">1<\/td>\n<td style=\"text-align: center;\">1.78542<\/td>\n<td style=\"text-align: center;\">0.22496<\/td>\n<td style=\"text-align: center;\">0.90532<\/td>\n<td style=\"text-align: center;\">0.25286<\/td>\n<td style=\"text-align: center;\">0.76686<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Time Spent<\/strong><\/td>\n<td style=\"text-align: center;\">0.42739<\/td>\n<td style=\"text-align: center;\">1.19717<\/td>\n<td style=\"text-align: center;\">1.82709<\/td>\n<td style=\"text-align: center;\">0.57263<\/td>\n<td style=\"text-align: center;\">1<\/td>\n<td style=\"text-align: center;\">0.21269<\/td>\n<td style=\"text-align: center;\">0.92693<\/td>\n<td style=\"text-align: center;\">0.22083<\/td>\n<td style=\"text-align: center;\">0.59127<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Confidentiality<\/strong><\/td>\n<td style=\"text-align: center;\">2.61331<\/td>\n<td style=\"text-align: center;\">3.89198<\/td>\n<td style=\"text-align: center;\">4.42986<\/td>\n<td style=\"text-align: center;\">4.44564<\/td>\n<td style=\"text-align: center;\">4.62698<\/td>\n<td style=\"text-align: center;\">1<\/td>\n<td style=\"text-align: center;\">4.30493<\/td>\n<td style=\"text-align: center;\">1.18530<\/td>\n<td style=\"text-align: center;\">2.14963<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Shopping Enjoyment<\/strong><\/td>\n<td style=\"text-align: center;\">1.04917<\/td>\n<td style=\"text-align: center;\">1.20162<\/td>\n<td style=\"text-align: center;\">1.88143<\/td>\n<td style=\"text-align: center;\">1.13460<\/td>\n<td style=\"text-align: center;\">1.19142<\/td>\n<td style=\"text-align: center;\">0.22398<\/td>\n<td style=\"text-align: center;\">1<\/td>\n<td style=\"text-align: center;\">0.31035<\/td>\n<td style=\"text-align: center;\">0.63768<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Security<\/strong><\/td>\n<td style=\"text-align: center;\">2.99533<\/td>\n<td style=\"text-align: center;\">3.92042<\/td>\n<td style=\"text-align: center;\">4.45200<\/td>\n<td style=\"text-align: center;\">4.10195<\/td>\n<td style=\"text-align: center;\">4.48528<\/td>\n<td style=\"text-align: center;\">0.85724<\/td>\n<td style=\"text-align: center;\">3.21755<\/td>\n<td style=\"text-align: center;\">1<\/td>\n<td style=\"text-align: center;\">2.42935<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Environmental Impact<\/strong><\/td>\n<td style=\"text-align: center;\">1.03490<\/td>\n<td style=\"text-align: center;\">1.57067<\/td>\n<td style=\"text-align: center;\">1.51899<\/td>\n<td style=\"text-align: center;\">1.51899<\/td>\n<td style=\"text-align: center;\">1.73116<\/td>\n<td style=\"text-align: center;\">0.47088<\/td>\n<td style=\"text-align: center;\">1.60760<\/td>\n<td style=\"text-align: center;\">0.42104<\/td>\n<td style=\"text-align: center;\">1<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><\/td>\n<td style=\"text-align: center;\">10.36657<\/td>\n<td style=\"text-align: center;\">17.08606<\/td>\n<td style=\"text-align: center;\">21.40419<\/td>\n<td style=\"text-align: center;\">16.3419<\/td>\n<td style=\"text-align: center;\">17.88703<\/td>\n<td style=\"text-align: center;\">3.90167<\/td>\n<td style=\"text-align: center;\">14.39388<\/td>\n<td style=\"text-align: center;\">4.22871<\/td>\n<td style=\"text-align: center;\">9.78458<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em><strong>\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 3_\u03a4\u03c5\u03c0\u03b9\u03ba\u03ad\u03c2 \u03a4\u03b9\u03bc\u03ad\u03c2 \u0392\u03b1\u03c1\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2 (N=150) (Keeney, 1999)<\/strong><\/em><\/p>\n<p>\u0397 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03ba\u03c1\u03b9\u03c4\u03b7\u03c1\u03af\u03c9\u03bd \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03c3\u03b8\u03b7\u03ba\u03b5 \u03bc\u03b5 \u03c4\u03b7 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1 \u03c0\u03b9\u03bd\u03ac\u03ba\u03c9\u03bd \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2 \u03b6\u03b5\u03c5\u03b3\u03b1\u03c1\u03b9\u03ce\u03bd \u03b1\u03be\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c5\u03c0\u03bf\u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ce\u03bd. \u039f \u03c0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 4 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03ce\u03bd. \u03a0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03b7 \u03c4\u03b9\u03bc\u03ae Eigen \u03bbmax \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ad\u03ba\u03c5\u03c8\u03b5 \u03ae\u03c4\u03b1\u03bd 6.0012 \u03ba\u03b1\u03b9 \u03bf \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2 (CI) \u03ae\u03c4\u03b1\u03bd 0.020. \u039f \u03c4\u03c5\u03c7\u03b1\u03af\u03bf\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 (RI) \u03ae\u03c4\u03b1\u03bd 1.25, \u03bf\u03c0\u03cc\u03c4\u03b5 \u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2 (CR) \u03ae\u03c4\u03b1\u03bd 0.016 (\u03b4\u03b7\u03bb\u03b1\u03b4\u03ae 0.020 \/ 1.25). \u039a\u03b1\u03b8\u03ce\u03c2 \u03b7 \u03c4\u03b9\u03bc\u03ae \u03c4\u03bf\u03c5 CR \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ad\u03ba\u03c5\u03c8\u03b5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc 0,1, \u03b1\u03c5\u03c4\u03bf\u03bc\u03ac\u03c4\u03c9\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b1\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03b5\u03b9\u03b4\u03b9\u03ba\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03b5\u03ba\u03c4\u03ad\u03c2.<\/p>\n<table style=\"height: 528px;\" border=\"1\" width=\"804\">\n<tbody>\n<tr bgcolor=\"#FAEBD7\">\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Product Quality<\/strong><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Cost<\/strong><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"119\"><strong>Time required to receive the Product<\/strong><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Convenience<\/strong><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Time Spent<\/strong><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Confidentiality<\/strong><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Shopping Enjoyment<\/strong><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Security<\/strong><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Environmental Impact<\/strong><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"130\"><strong>W<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Product Quality<\/strong><\/td>\n<td style=\"text-align: center;\">0.09912<\/td>\n<td style=\"text-align: center;\">0.14339<\/td>\n<td style=\"text-align: center;\">0.14337<\/td>\n<td style=\"text-align: center;\">0.15119<\/td>\n<td style=\"text-align: center;\">0.13148<\/td>\n<td style=\"text-align: center;\">0.10370<\/td>\n<td style=\"text-align: center;\">0.07799<\/td>\n<td style=\"text-align: center;\">0.0890<\/td>\n<td style=\"text-align: center;\">0.10009<\/td>\n<td style=\"text-align: center;\">0.11989<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Cost<\/strong><\/td>\n<td style=\"text-align: center;\">0.04302<\/td>\n<td style=\"text-align: center;\">0.05871<\/td>\n<td style=\"text-align: center;\">0.05013<\/td>\n<td style=\"text-align: center;\">0.04633<\/td>\n<td style=\"text-align: center;\">0.05122<\/td>\n<td style=\"text-align: center;\">0.06487<\/td>\n<td style=\"text-align: center;\">0.06953<\/td>\n<td style=\"text-align: center;\">0.061901<\/td>\n<td style=\"text-align: center;\">0.06898<\/td>\n<td style=\"text-align: center;\">0.05765<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Time required to receive the Product<\/strong><\/td>\n<td style=\"text-align: center;\">0.03134<\/td>\n<td style=\"text-align: center;\">0.05314<\/td>\n<td style=\"text-align: center;\">0.04117<\/td>\n<td style=\"text-align: center;\">0.03052<\/td>\n<td style=\"text-align: center;\">0.02948<\/td>\n<td style=\"text-align: center;\">0.06007<\/td>\n<td style=\"text-align: center;\">0.03895<\/td>\n<td style=\"text-align: center;\">0.05215<\/td>\n<td style=\"text-align: center;\">0.05815<\/td>\n<td style=\"text-align: center;\">0.04398<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Convenience<\/strong><\/td>\n<td style=\"text-align: center;\">0.04703<\/td>\n<td style=\"text-align: center;\">0.08703<\/td>\n<td style=\"text-align: center;\">0.09307<\/td>\n<td style=\"text-align: center;\">0.06312<\/td>\n<td style=\"text-align: center;\">0.09785<\/td>\n<td style=\"text-align: center;\">0.05229<\/td>\n<td style=\"text-align: center;\">0.06942<\/td>\n<td style=\"text-align: center;\">0.05488<\/td>\n<td style=\"text-align: center;\">0.06429<\/td>\n<td style=\"text-align: center;\">0.07031<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Time Spent<\/strong><\/td>\n<td style=\"text-align: center;\">0.04411<\/td>\n<td style=\"text-align: center;\">0.06643<\/td>\n<td style=\"text-align: center;\">0.08235<\/td>\n<td style=\"text-align: center;\">0.03215<\/td>\n<td style=\"text-align: center;\">0.05304<\/td>\n<td style=\"text-align: center;\">0.05549<\/td>\n<td style=\"text-align: center;\">0.06481<\/td>\n<td style=\"text-align: center;\">0.05533<\/td>\n<td style=\"text-align: center;\">0.06025<\/td>\n<td style=\"text-align: center;\">0.05802<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Confidentiality<\/strong><\/td>\n<td style=\"text-align: center;\">0.24936<\/td>\n<td style=\"text-align: center;\">0.23091<\/td>\n<td style=\"text-align: center;\">0.20071<\/td>\n<td style=\"text-align: center;\">0.27123<\/td>\n<td style=\"text-align: center;\">0.24990<\/td>\n<td style=\"text-align: center;\">0.27509<\/td>\n<td style=\"text-align: center;\">0.30037<\/td>\n<td style=\"text-align: center;\">0.29240<\/td>\n<td style=\"text-align: center;\">0.22209<\/td>\n<td style=\"text-align: center;\">0.25280<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Shopping Enjoyment<\/strong><\/td>\n<td style=\"text-align: center;\">0.10232<\/td>\n<td style=\"text-align: center;\">0.06256<\/td>\n<td style=\"text-align: center;\">0.08877<\/td>\n<td style=\"text-align: center;\">0.06928<\/td>\n<td style=\"text-align: center;\">0.05969<\/td>\n<td style=\"text-align: center;\">0.06060<\/td>\n<td style=\"text-align: center;\">0.07030<\/td>\n<td style=\"text-align: center;\">0.07671<\/td>\n<td style=\"text-align: center;\">0.06603<\/td>\n<td style=\"text-align: center;\">0.07354<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Security<\/strong><\/td>\n<td style=\"text-align: center;\">0.29327<\/td>\n<td style=\"text-align: center;\">0.25285<\/td>\n<td style=\"text-align: center;\">0.21419<\/td>\n<td style=\"text-align: center;\">0.25254<\/td>\n<td style=\"text-align: center;\">0.24234<\/td>\n<td style=\"text-align: center;\">0.21809<\/td>\n<td style=\"text-align: center;\">0.23221<\/td>\n<td style=\"text-align: center;\">0.23904<\/td>\n<td style=\"text-align: center;\">0.25189<\/td>\n<td style=\"text-align: center;\">0.24005<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" bgcolor=\"#FAEBD7\" width=\"124\"><strong>Environmental Impact<\/strong><\/td>\n<td style=\"text-align: center;\">0.09999<\/td>\n<td style=\"text-align: center;\">0.8761<\/td>\n<td style=\"text-align: center;\">0.08617<\/td>\n<td style=\"text-align: center;\">0.09464<\/td>\n<td style=\"text-align: center;\">0.09337<\/td>\n<td style=\"text-align: center;\">0.12127<\/td>\n<td style=\"text-align: center;\">0.11343<\/td>\n<td style=\"text-align: center;\">0.09780<\/td>\n<td style=\"text-align: center;\">0.10478<\/td>\n<td style=\"text-align: center;\">0.09981<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em><strong>\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 4_\u03a3\u03c5\u03bd\u03c4\u03b5\u03bb\u03b5\u03c3\u03c4\u03ad\u03c2 \u0391\u03be\u03af\u03b1\u03c2 \u03a0\u03b5\u03bb\u03ac\u03c4\u03b7 (N=150) (Keeney, 1999)<\/strong><\/em><\/p>\n<p>\u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03ba\u03b1\u03c4\u03ad\u03bb\u03b7\u03be\u03b1\u03bd \u03cc\u03c4\u03b9 <strong>\u03bf\u03b9 3 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03bf\u03af \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2<\/strong> \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03ba\u03c1\u03af\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ce\u03bd-\u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c5\u03c0\u03cc\u03c8\u03b7 \u03c4\u03bf\u03c5\u03c2 \u03cc\u03c4\u03b1\u03bd \u03ba\u03b1\u03bb\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03bf\u03c5\u03bd \u03bc\u03af\u03b1 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae \u03c0\u03cd\u03bb\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b1 <strong>\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong> \u03ba\u03b1\u03b9 \u03b1\u03bc\u03ad\u03c3\u03c9\u03c2 \u03bc\u03b5\u03c4\u03ac \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd <strong>\u03b7 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1<\/strong> \u03ba\u03b1\u03b9 <strong>\u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2<\/strong>.<\/p>\n<h2>\u03a4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1<\/h2>\n<p>\u0392\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03c9\u03c4\u03ad\u03c1\u03c9 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2, \u03c4\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c9\u03c2 <strong>\u03bf\u03b9 \u0394\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ad\u03c2 \u03a4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03ad\u03c2 \u03a0\u03cd\u03bb\u03b5\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b2\u03b1\u03b8\u03bc\u03af\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03c4\u03b9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ce\u03bd-\u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03ce\u03bd \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03b1\u03b9\u03c4\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03cc \u03c0\u03b1\u03bb\u03b9\u03ac<\/strong>. \u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ce\u03bd \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ad\u03c2 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c3\u03c5\u03bd\u03b1\u03b3\u03c9\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03b5\u03c0\u03b1\u03c1\u03ba\u03ce\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03b1\u03ba\u03c4\u03bf\u03c1\u03b5\u03af\u03b1. \u0388\u03bd\u03b1\u03c2 \u03ba\u03b1\u03bb\u03cc\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03c0\u03c1\u03bf\u03c3\u03ad\u03bb\u03ba\u03c5\u03c3\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ce\u03bd-\u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03bf\u03cd \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03bf\u03cd \u03c4\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03cd\u03bb\u03b5\u03c2.<\/p>\n<p>\u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03ad\u03b4\u03b5\u03b9\u03be\u03b1\u03bd \u03cc\u03c4\u03b9 <strong>\u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2-\u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b5\u03c2 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b2\u03b1\u03c1\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b7\u03bd \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae\u03c2 \u03c0\u03cd\u03bb\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2<\/strong>. \u03a4\u03b1 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c5\u03c4\u03ac <strong>\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b5\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2<\/strong>, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03b6\u03b1\u03bd \u03cc\u03c4\u03b9 <strong>\u03bf\u03b9 \u03ba\u03c5\u03c1\u03b9\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03ae\u03c4\u03b1\u03bd \u03b7 \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2<\/strong> (Harris &amp; Duckworth, 2005) <strong>\u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2<\/strong> (Clemons et al., 2002).<\/p>\n<h1>\u03a3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03a0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2<\/h1>\n<p>\u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae \u03bc\u03bf\u03c5 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae, \u03b8\u03b5\u03c9\u03c1\u03ce \u03c0\u03c9\u03c2 \u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03c5\u03c4\u03ae <strong>\u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03c0\u03b9\u03bf \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ad\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03bd<\/strong>. \u0395\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2-\u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b5\u03c2 \u03b4\u03b5\u03bd \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03bb\u03ad\u03bf\u03bd \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03ae \u03c3\u03c4\u03b7\u03bd \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac <strong>\u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1, \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong>, \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03bf\u03c0\u03c4\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b1\u03be\u03af\u03b4\u03b9\u03b1.<\/p>\n<p>\u039f\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd <strong>\u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03b5 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2 \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7\u03c2 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1\u03c2<\/strong>, \u03cc\u03c0\u03c9\u03c2 \u03c0\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03c1\u03c5\u03c0\u03c4\u03bf\u03b3\u03c1\u03ac\u03c6\u03b7\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 <strong>\u03c3\u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd<\/strong>.<\/p>\n<p>\u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, <strong>\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2<\/strong>, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b8\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03c5\u03bd \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03bc\u03af\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7. \u039c\u03b9\u03b1 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 <strong>\u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc<\/strong>.<\/p>\n<p><iframe class=\"fp-iframe\" style=\"border: 1px solid lightgray; width: 100%; height: 439px;\" src=\"https:\/\/heyzine.com\/flip-book\/f42743c397.html\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0\u0393\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b5\u03b2\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03ac\u03c1\u03b8\u03c1\u03bf \u03c3\u03b5 pdf <a href=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/wp-content\/uploads\/2025\/05\/-_md2405_-1-2.pdf\" target=\"_blank\" rel=\"noopener\">\u03c0\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b5\u03b4\u03ce<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u03a3\u03c4\u03b7 \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03c0\u03bf\u03c7\u03ae, \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b1\u03be\u03af\u03b4\u03b9\u03b1.. \u0394\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1..<\/p>\n","protected":false},"author":717,"featured_media":24124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[1711,419,2048,2065,2044,719,84],"class_list":["post-24003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-epistimi","tag-ecommerce","tag-tourism","tag-tourism-ecommerce","tag-2065","tag-2044","tag-719","tag-tourismos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.0.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nemeculab.dmc.ionio.gr\/studentmedia\/\u03b7-\u03bb\u03ae\u03c8\u03b7-\u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd-\u03b1\u03c0\u03cc-\u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2-\u03c4\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0397 \u03bb\u03ae\u03c8\u03b7 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03b1\u03c0\u03cc \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2-\u03a4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b5\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u0394\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ce\u03bd \u03a0\u03c5\u03bb\u03ce\u03bd \u03a4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03bd \u03b3\u03b9\u03b1 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03bf\u03cd: 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