| Publisher: | thomson |
| Genres: | ΤΟΥΡΙΣΜΟΣ |
| Authors: | Buhalis, D. & Laws, E. |
| Pages: | 400 pages |
| Binding: | Hardcover |
| ISBN10: | 0826454704 |
| Physical Form: | Book |
| Size: | Huge |
| Type: | Digital |
This title looks at all the issues involves in the distribution of the tourism product. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory.
